[China Glass Network] Network Brand Strategy Nylon Fabric,Shirt Fabric,Crinkle Fabric Nylon Fabric,Polyester Fabric Co., Ltd. , http://www.nsgreyfabric.com
One of the important tasks of network marketing is to establish and promote the brand of the enterprise on the Internet. The offline brands of well-known enterprises can be extended on the Internet, and the general enterprises can quickly establish the brand image through the Internet and enhance the overall image of the company. Network brand building is based on the construction of corporate websites, through a series of promotional measures to achieve customer and public awareness and recognition of the enterprise. To a certain extent, the value of online brands is even higher than the direct benefits obtained through the network.
Web strategy
SMEs can choose to build their own websites with more advantageous addresses. After the establishment, they should have special personnel to maintain and pay attention to publicity. This saves a lot of advertising costs of traditional marketing, and the large use of search engines will enhance the search rate. To a certain extent, it is better for SMEs than for advertising.
Product Strategy
To use online marketing methods, SMEs must identify their products or services and identify which products are selected by online consumers. It is targeted at the target group, because the cost of product network sales is much lower than the sales cost of other sales channels, so if SMEs choose the right products, they can get more profits through online marketing.
Price Strategy
Price strategy is also one of the more complicated issues. The online marketing price strategy is a direct dialogue between cost and price. Due to the openness of information, consumers can easily grasp the prices of various competitors in the same industry. How to guide consumers to make purchasing decisions is the key. If SMEs want to succeed in online marketing on price, they should emphasize the performance-price ratio of their products and the characteristics of their products compared with competitors in the same industry. In addition, due to the impact of competitors, the price strategy of online marketing should be adjusted in a timely manner. The purpose of SME marketing is different, and prices can be set according to time. For example, in the stage of own brand promotion, consumers can be attracted at low prices, and on the basis of calculating costs, the profits are reduced and the market is occupied.
Promotion strategy
Sales promotion. The basic purpose of marketing is to help increase sales. Internet marketing is no exception. Most online marketing methods are related to directly or indirectly promoting sales, but promoting sales is not limited to promoting online sales. In fact, online marketing is in many cases. It is very valuable for promoting offline sales. Represented by online advertising. Online promotion does not have personnel promotion or direct contact promotion under the traditional marketing mode, instead of using a large number of online advertising soft marketing model to achieve the promotion effect. This kind of practice can save a lot of manpower and financial expenditure for SMEs. Through the effect of online advertising, potential customers can be tapped with more people to the big, and the alliance can be achieved through cooperation with non-competitors through the rich resources of the network.
Channel strategy
The channel of online marketing should be filmed on the principle of making consumers convenient. In order to attract consumers to pay attention to the company's products in the network, we can extend the products of our company according to the products of the company and other related products of SMEs. The simultaneous emergence of related products will attract more consumers' attention. In order to promote consumer purchases, we should promptly release promotional information, new product information, and company news on the website. In order to facilitate the purchase, we must provide a variety of payment models, so that consumers have more choices, and should set up a network when the company website is built. Stores, increase sales possibilities.
Customer service strategy
The difference between online marketing and traditional marketing model lies in its unique interaction mode. The traditional marketing model is very important for people to communicate with each other. The marketing method is relatively simple. Internet marketing can be based on the characteristics of its own products and according to specific target customer groups. The unique corporate culture to enhance interaction, save money, and new and diverse forms, avoiding the simplification of the original marketing model.