Gedi Women will increase investment in e-commerce business

The high-end women's brand brother has settled in Taobao Mall for more than six months. The relevant person in charge of the e-commerce e-commerce business said that in 2012, his brother will further increase investment in e-commerce business. "We have plans to put other brothers' brands online, but the exact time it takes to go online has not yet been determined."

In October last year, Gedi Women’s Taobao Mall’s flagship store was formally launched. Currently, it has been in operation for more than six months. The price of its brother’s online product is between 600 and 950 yuan. According to the average customer unit price of Taobao Mall, the brother is located in the first price group. At the same time last December, the official flagship store of Brother's brother's brother food also settled in Taobao Mall.

Gedi Women Taobao Mall official flagship store screenshots

According to the person in charge, at present, the team of the elder brother e-commerce business is still less than 50 people, and most of them have already invested in the operation of the Tmall flagship store. “In 2012, the brother brother will further increase investment in e-commerce business. In addition to Tmall Mall, he will also consider entering other e-commerce platforms.”

At the same time, there are also people in the industry who question the brother's flagship store Taobao too few product categories, update speed is too slow. "My elder brother is doing electricity supplier just to test the water. There are too few products and they are selling inventory. More is just a kind of display."

In this regard, the brother said that soon after the online shop of the brother brother went online, many of them were at the trial stage, and some problems were inevitable. The slow product update was related to the production progress of the brother brother factory. "The company attaches great importance to e-commerce. After all, this is a trend in the future. In the future, there will be more and more support in all aspects."

Gedi is one of the most successful clothing brands in the market segmentation strategy for women's wear, focusing on female consumers over the age of 30. According to public information, the Gedi brand originated in Taiwan, China, and was founded in 1977. The mainland operation center is located in Guangzhou. Its brands include four series of brothers, Amashi, Yihe, and Mei. Among them, brothers and Amashi are the most familiar consumers.