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More and more fashion brands favor the form of big show, from clothing to jewelry, from the top of the head to the makeup, everything related to the trend must be placed on the runway. The cost of making a show is high, but the publicity effect is full.
Rebecca is currently the most recognized wig brand in China, and it will release the next season's wig trend twice a year. Since a few years ago, female star Fan Bingbing often wore the brand wig as a styling item after attending a commercial event, the wig became a fashion item that represented the trend. Rebecca directly opened the store into several shopping centers in Beijing and Shanghai. The average price of a wig is around 3,000 yuan.
Most of the wigs in the shop are quite satisfactory, and they are easy to accept from color to style. The wigs displayed on the show are diametrically opposite styles, red, orange, green, blue and purple. All colors can be worn on the hair . The hair is not a simple hair, but an exaggerated piece. The crystal can be woven on the hair. The hair can also be woven into a hat or a cloak. In this nearly half-hour show, you can vaguely feel that this wig show is a bit of a Victorian secret annual show, setting different themes, models to interpret the theme, models with this theme to choose exaggerated makeup or It is an accessory, and the brand creates props for the model show. Unlike the secret lively scene in Victoria, Rebecca's scene is more calm, and Liu Jialing and Xiao Songjia, who are sitting under the stage, are only watching the guests, not the guest performers.
Zheng Youquan, the chairman of Rebecca, sat in the first row of female stars before the show, watching dozens of models on the stage. Today, this high-end wig brand does not have much domestic flavor, and not many people know that Rebecca is a local company from Henan. Honestly, the current name of China's fashion city is always concentrated in first-tier cities like Beijing and Shanghai.
But what's interesting is that Zheng Youquan knows the fashion attributes of wigs. In Zheng Youquan’s hometown of Henan, the production of wigs has been around for hundreds of years. At the beginning, they sold the wigs they made to Europeans and Americans, and later cooperated with Koreans. In cooperation with business partners, Zheng Youquan realized that The profit of the wig is astonishingly high. At the beginning, the factory that made wigs was called Xuchang County Hair Products Factory. However, in 1993, they established Henan Rebecca Hair Products Co., Ltd. together with American New Asia International Co., Ltd., and the Americans helped the Henan manufacturing company. I thought of a more international name, "Rebecca", Zheng Youquan said that he did not know the meaning of the name, but it was really good.
His fake intentions are thriving in the process of working with American partners. To date, the United States is the world's largest wig market, because all customers who need wigs can be found in the United States. Michel Obar bought Rebec-ca's wig because blacks have short hair, wigs are rigid for them, sick people wear wigs, sex workers wear wigs, and young people do Party should also wear hair.
Nowadays, the situation in China is becoming more and more like this, which makes Zheng Youquan decide to bring Rebecca back to domestic development. The scope of wig application is similar to that of the United States. The hard needs of patients, sex workers, and hair loss are still there, but the most important thing is that with the rise of the national fashion movement, a wig has become more common for normal people. The more important it is. Zheng Youquan intends to let young and fashionable people use a wig to solve problems when they need to show people in different situations on different occasions but don't want to change their hair .
This is one of the reasons why Rebecca's price is not close to the people. From the beginning, they have locked in the stars of the entertainment industry and the young people who love fashion, as long as they think wearing wigs is a fashionable thing, then high-income Consumers must be willing to pay for the bill. Fan Bingbing is obviously the driving force of this trend. Before Fan Bingbing, wearing a wig is always seen as a cover for some hidden diseases, but when a beautiful female star confesses that she is using a wig to make a styling, she immediately has A group of people have followed.
Today's T-exaggerated hair design is also to prove that Rebecca wants to be a high-end brand ambition, just like clothing, no one will lose heart and mad to put the T-set suit into life, what you show on the T-stage, What kind of image will be harvested. The only purpose of Rebecca's show is to prove that we are very fashionable and very fashionable.
They learn from international brands and hold brand-related events. In May of last year, Rebec-ca held a wig art festival in Beijing, and invited Chen to be a guest. The location was also selected by the influx of people in Sanlitun. In addition to the landing event, this wig brand was launched every quarter in first-line fashion magazines including VOGUE. The latest advertisement, Zheng Youquan said with a smile, if every girl who loves beauty buys a wig, he can make more money; he takes uniform training for employees and asks employees to personally try on wigs for customers and provide them in luxury stores. Shopping services, in Rebecca's corporate rules, they hope that Rebecca and Chanel will become the ultimate choice for women; in order to get closer to the trend, they have Korean wig designers, and also established research centers in Paris, London and New York. In cooperation with international and domestic stars and first-line stylists, in an interview with the media, he introduced that the wigs sold by Rebecca are all hand-made by real hair. He deliberately emphasized the manual word and tried to explain the expensive price of the wig. The reason, on the other hand, in the years of doing business with Europeans and Americans, he already understood these two words in this
His wig company not only owns this brand, but in addition to the high-end Rebecca, he also cooperated with the British company Slick to launch a second-line fashion wig brand Sleek. Of course, it will not be a real hair machine.
Zheng Youquan’s daughter studied in the UK. After graduation, she now enters her father’s company and is in charge of the sales of the entire company. When she grew up in a wig environment, what impressed her was that the man who used to buy a wig was a bald man, a sick woman, but now, she did not expect that the wig turned out to be a fashion item, all Everyone has a potential demand for wigs. This is a fashion, it is really a good business.
Wearing a wig will become a trend?
A tall, tall Western model dragged a pair of white angel wings on the runway. From the back, the artificially woven woolen ornament was placed on the lower part of the wing and dragged on the ground, like the princess in the Tang Dynasty costume drama. The hem of the skirt. You can't think of it, you are watching a wig show.