"Scared" color continues to focus on the personal best short film hot spot

UNIQLO [UNIQLO] Network Activities [BEST U] The number of participants will soon exceed 20,000

After the online invitation campaign [BEST U] sponsored by the famous international casual wear brand UNIQLO [UNIFLO] was formally launched on November 1st, it received enthusiastic support and active participation from fans in just over a month. The number of people will soon exceed 20,000! This event has a novel style and popularity, and for those who love UNIQLO and UNIQLO to pursue trends, this is undoubtedly an excellent opportunity to display the best self and show a fashionable attitude. In order to encourage more excellent stars to boldly show their own special short clips, UNIQLO [UNIQLO] will send surprise packs to 20 000 participating users - 20 pieces of polar fleece products, and excellent stars people will act quickly. !

The [BEST U] event is a brand new online event launched by Uniqlo this year. It will be launched from November 1st to December 28th. It will be combined with UNIQLO's flagship product in the autumn and winter seasons. Lightweight feather down series and polar Fleece Series of products to promote. Since its launch, the event has attracted a lot of attention in its novel form and dazzling designs, and has been participating in a continuous stream of users. The current activity official website presents the best short films of different styles created by people from all over China, Hong Kong, Taiwan, and even overseas. They each choose the best color that best represents their fashion attitude, and match the same color UNIQLO[ Uniqlo] products, to create exclusive optimal style. In addition, UNIQLO [UNIQLO] five brand spokespersons Sun Hao, Chen Kun, Qi Mengyao, Dong Hebin, and Hou Hongyi also participated in the event personally, choosing the best color that best represents themselves, and expressing their favorite UNIQLO style.

In order to tie in with UNIQLO [UNIQLO] autumn and winter, two major heavy goods series: high-grade light down jackets and fleece, [BEST U] activities are divided into two different themes. The current theme of the first phase of high-grade down jackets (November 1 to November 28) has been successfully completed. The second phase of the polar fleece theme (November 28 to December 28) is continuing to gather momentum. Users can participate in activities through the following ways:

Users can create their own video clips by logging into the BEST U event website, uploading their own photos and selecting their favorite colors and video combinations. During the event, users can also vote on their favorite videos. Each week, they will receive the top 3 best works and will be displayed in the UNIQLO SHANGHAI global flagship store.

During the event, users can also use the mobile phone to upload photos to create their own videos by scanning the QR code, or they can view the video clips on the mobile phone.

It is worth mentioning that, in order to repay users' love and support for Uniqlo, UNIQLO will randomly select 100 high-end light down jackets from the users who produced the video in the week. Or fleece 2 pieces combination. In addition, UNIQLO [UNIQLO] weekly will also present to the authors of the voting list TOP3 short films, red packets of 3,000 yuan, 2,000 yuan, and 1,000 yuan respectively.

UNIQLO [UNIQLO] brand introduction:

UNIQLO [UNIQLO] is the core brand of FAST RETAILING Group, which ranks in the top spot in the global apparel retail industry. The brand adheres to the concept of “clothing is a supporting role and the talented person who dresses is the protagonist” and is committed to modern, simple and natural. , high-quality and easy-to-make products are available to consumers all over the world. The "Wild" concept that it advocates sweeping the international fashion world has been widely recognized by many loyal consumers.

With the development of the brand's global business, UNIQLO has now opened in Japan, China (including Hong Kong and Taiwan), the United States, the United Kingdom, France, Russia, Korea, Singapore, Malaysia, Thailand, the Philippines and Indonesia. The total number of shops in 1,200 stores and in China (including Hong Kong and Taiwan) is also close to 300.