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Reborn the four major brands co-branded cat children's clothing to start a new technology orders
The company owns Ding Dong cat, big-eyed frog, r100, M & Q children's clothing brand Ding Dong cats, is expected in August 2013 August 16-22 held a new fashion conference, spring and summer fair. Jingle cat is one of China's top ten brand-name children's clothing, but also clothing province Guangdong children's wear one of the representative brands, has been engaged in children's wear brand for 15 years, is the earliest proposed multi-brand operation, the main difference between the different styles of children's clothing company , Currently owns four well-known brands such as Jingle cats, big-eyed frogs, r100 juvenile suits, M & Q fashionable black and white children's wear, and has more than 1,200 chain stores and counters nationwide. With direct marketing and franchise stores, market development. It is understood that during this order, Jidian Cat Company will announce a number of major adjustments. The four major children's wear brands will merge into two major brand operation divisions. The headquarters are located in Shanghai and Guangdong respectively. It is reported that Shanghai Ding Dong Cat brand operation Department of the new office building has been renovated in 2010 Jockey cat had held in Shanghai, a grand National Dealers Conference, when the children's clothing with Ding Ding cat with world-renowned Bosideng strategic investment to become China's first international group with the listed capital of children's clothing brand And set up specialty stores and regional marketing centers in Nanjing East Road, the busiest commercial street in China. In 2012, Bosideng (HK.3998) issued a public notice saying that the brand of clinker cats still operates independently due to the temporary suspension of the children's clothing business segment. The market has been speculating that Bosideng may make strategic adjustments due to the sluggishness of the entire apparel consumption and retail market in China in 2012 , Bosideng development of multi-category multi-brand clothing seasons will not change the direction of its operation, and its children's clothing with Ding Dong cat if there is no open agreement is still unknown. At present, children's wear market products more and more homogeneous, the design level and quality of production are similar, Jitong cat children's clothing since 2000 in the country created a cooperation store model, "you invest, I operate" model has no other brand More than Ding Dong cats, according to insiders, at present, the only national Ding Dong cat partners more than 300 direct sales stores, single-store sales of about 800,000 -1.5 million, according to an average of 1 million turnover estimates, only direct cooperation system The contribution of the turnover of up to 3 billion, according to the children's clothing industry, 60% of the return rate calculation, Jingle cats children's clothing company direct cooperation system, the annual payment of about 180 million. 2009-2012, with the down jacket boss "Bosideng" strategic investment, using the capital Jingle cats to improve their own management level, expand the scale of funds and market share. It is reported that in 2012 the general downturn in the Chinese apparel market environment, not only successful catfish cat inventory rate reduction, while investing heavily with well-known software development team to develop new clothing intelligent management platform, the platform by the China National Garment Association's concern and In March 2013, China Fashion Forum made a special presentation, the scene aroused much discussion and praise. In accordance with this new intelligent management platform for cooperation, all agents, affiliates, partners, including all the processing plants, suppliers are equal communication, direct face to face, according to the actual business of the occurrence of communication and communication, and ultimately Rapid response to the needs of the rapid design and production of fast delivery and sales. Greatly accelerated the flow of funds and goods turnover. Intelligent management platform has opened up a dedicated designer platform, all the designers and brands are democratic election campaign, designers to product design to the brand franchisee, partners, we vote for the election to accept the order can be paid. Can greatly extend the design radius, improve design efficiency and reduce design and development costs. During the order period, some modules of the intelligent management platform will be released online and tried by distributors all over the country. According to experts in the industry analysis, start intelligent ordering system, after the customer orders will not need to reach the company thousands of miles, directly in the computer or IPAD voting on the favorite style can be, for specific trial situation, the newspaper will follow up the follow-up reports.