Before 1995, a romantic just started from a foreign trade shop into a 60 square meters of clothing store, then the retail-oriented TOP brand is very avant-garde, very beautiful, catch up TOP, better than it is Xue Liang's aims. When the romance expanded to 400 square meters, "we learn? Who learn? What should we do?" Xue Liang said that the biggest confusion is the loss of the goal, only to feel the stones across the river, including open brand chain, Engage in clothing stores, although Xue Liang has been working hard to innovate, but are in the search for new goals before the exploration. Until 1999, a romantic set a new goal: first made into a domestic brand of women's clothing, and then to the international market, to expand in Southeast Asia. Xue Liang said that once the goal has been established, it will be able to follow the goal unswervingly and will speed up the development of the enterprise. Last year in March, Xue Liang once again set a goal of quantifying himself: within three years, to be made into a billion yuan in output value of women's branded enterprises. Xue Liang know that women's business to achieve the output value of 100 million yuan is very difficult, but to become a romance brand women's world must break through the bottleneck of billion yuan in the short term. By the end of 2001, the output value of a romantic has exceeded 50 million yuan. Xue Liang also intends to, how to steady and steady, the romantic one made into a hundred years of business, the business philosophy of corporate culture and personnel training has been passed down ... ... must learn to give up: fish and bear paw business enterprises must have their own culture Idea, once set, will insist. Sometimes, because of the different size and regional feedback of different vendors, then, as operators to avoid misdirection, we must uphold their own position, otherwise, can not become a brand. It is not difficult to insist that it is difficult to learn to give up in the process of achieving the goal. In 1997, the romance already owned more than 30 chain stores. At this time, Hangzhou Academy Women's Clothing had just started. "External Brain" and experience told Xue Liang that going back to the mall was a new business opportunity. Huancheng West Road, the clothing store opened, but Xue Liang's energy is limited. So, he gave up the beginning of the scale of the chain. Xue Liang said that every innovation in management is in fact a waiver of vested interests. If you did not give up the county-level city chain in 1997, the romantic one will not have the opportunity to walk into the big shopping malls in Beijing and Wuhan today, and will not go to the capital cities in China like today. In 2001, when Xue Liang discovered that the advantage of the enterprise was to design and sell it, he decisively renounced the production and this money let others earn. He said that a mind designed, sold, the brand will have a faster upgrade, will feed more production enterprises. His goal is not to be the largest garment manufacturer, but a brand that hopes to run the best in romance and that can be passed on.
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Pants long: pants / pants
Waist type: waist
Pants placket: zipper closure
Thickness: Thin section
For the season: Summer
Craft: hand worn
Fabric: Cotton Blend
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