[Clothes with Qin Xiang] women's wear brand to tell you how to promote May Day women's clothing store? Holiday how to let the passenger turbulent! May Day promotional activities steps Second, the promotion of implementation Four ways to promote
Changxing Baihong nonwoven fabric Co., Ltd. is located in the beautiful Taihu coast, Hongxing Bridge Industrial Park, Changxing County, Zhejiang. Over twenty years experience of production and industrial chain advantages of Adhesive Interlining, the company has made a high starting point at the beginning of the both woven and non-woven fabric line.
The company has achieved the annual production capacity of two thousand tons of multi-purpose hot-rolled non-woven fabrics each year and product gram weight range from 16 gsm to80 gsm.
B.H Interlining, Best service with High-end Interlining. Deserve your trust!
Polyester Interlining,Polyester Woven Fusible Interlining,Polyester Fabric Interlining,Polyester Fusible Fabric Interlining ChangXing B.H Interlining Co.,Ltd , http://www.bhinterlining.com
First, the production of promotional programs
General a basic promotional programs at least need to include the following items
Foreword: Mainly refers to a simple background analysis of the market, market dynamics.
Promotion time: generally arranged around a specific holiday, mainly to consider the weekend and holiday length and other factors, and according to the size of the promotional expenses flexible arrangements for the activities of the cycle.
Promotional location: terminal operators own terminal store
Promotional purposes: to do things always have a goal, the promotion is certainly the intended purpose of the terminal promotions want to achieve what kind of result is to increase sales or want to curb competitors? This is the time to make the program must be emphasized.
Promotion theme: The theme is the key and core to be expressed in the promotion activities. The promotion activities can be effectively disseminated. The theme should be concise and concise, which can effectively attract consumers and promote publicity.
Promotions: This is the core part of the promotion, the specific content of this promotion is what kind of approach is adopted, it must be clearly described in the program.
Implementation steps: such as the presentation of gifts, promotional POP display methods, the details can also make a calendar, arrange the production cycle and other gifts, in order to carry out promotional activities in a timely manner.
Promotion of the implementation of the key, the same store, different execution is indeed a different effect. If you can have some ads with better. Such as with the media to do some advertising, can be popular. In the implementation of marketing, the terminal should be the first division of the executive staff system, and only clear the functions of various staff members in order to make the promotion in an orderly manner, or in the event of numerous, management chaos, it will greatly enhance the effectiveness of the promotion activities Discounted, unable to achieve the desired goal.
Third, the effect of promotional feedback
The specific effect of a promotional activity is calculated by the market. After the activity is over, the terminal manufacturer promptly uses various methods to collect the relevant information, analyzes the effect and summarizes the problem points so that the activity can be rectified next time. This is conducive to improving the level of promotional activities of the terminal operators.
Promotional ways to buy gifts, discounts, joint promotions, thematic promotions, on-site try, consumer credit cards, cash back, limit buy, community promotions, special promotions and many other ways. These promotions have their own advantages, but also have their own shortcomings. How to flexibly use these promotions is the need for terminal operators according to the local consumer environment and customs and many other factors to be set. In addition, these promotional activities can not be completely copied, the terminal should be based on consumer characteristics in order to develop an effective marketing. Such as holding on-site try-on, in the south will be able to obtain satisfactory results, in the north may be ended in silence. Therefore, in accordance with local conditions, we can make good promotions.
Five promotions need to be strong
Too cheap is a major feature of consumers, so promotion should be fully considered in this regard, will make the promotion a success. A few days ago, a home-service brand in the new shop, made a "one dollar to buy a home service," the activity, because the preferential treatment is unprecedented, therefore, attracting many consumers in the terminal store has not yet started When, early in the door lined up the team. The store was crowded day, crowded. On the one hand, the brand achieved the effect of promoting the brand image through the activities. On the other hand, through such activities, the market opened rapidly and laid a good foundation for subsequent operations.