Shopping malls spring clothes summer uniform temperature to promote a mixed style

As soon as the sun appeared, T-shirts and skirts began to shake on the streets. Sensitive clothing merchants have already let models in the window wear summer clothes.

Zhuzhou seems to have no springs. Rain is coming and the cotton coat is on the upper body. The sun shows its face, and the T-shirts and skirts start to shake in the streets. Sensitive clothing merchants have already let models in the window wear summer clothes.

Originally into the store to buy spring clothes, but bought back summer clothes

Yesterday morning, the clerk of a brand clothing store on Jianshe Road warmly welcomed the customer: “20% discount for spring clothes and summer dress listing.” Men's clothing area on the first floor, short-sleeved shirts, T-shirts and cropped pants occupy more than half of the stores. The women's clothing on the second floor is also hot pants, short skirts and suspenders. People standing in line at the locker room door are also wearing new dresses, half-sleeved T-shirts, short skirts and other new summer clothes.

“I wanted to buy a spring outfit to change my mood. I didn't expect to enter a clothing store and put on the most eye-catching summer clothes.” After living in the Tianyuan District, the Yellow Jackets, in the face of a dazzling array of summer clothes, lamented that “Zhuzhou has no spring”. Finally picked a summer dress, "according to this temperature, it is estimated that in half a month, you can wear summer clothes."

Reporters visited and found that almost all clothing stores in the street, have hung summer dress, but also played in spring discounted advertising. "This spring is really difficult to do." The head of a sports brand shop complained that "it can't be sold, now the temperature is one liter, and the purchases can only enter into the light summer clothes. Now it has begun to deal with spring clothes by 70%, hoping to Sales point sales."

The wholesale market is still dominated by spring clothes

However, in the clothing wholesale market in Lusong District, although summer is sold, it is still dominated by spring clothes.

It is not surprising that a women's clothing dealer on the second floor of Jinlun International Garment City thinks that “the retailer is the terminal and directly faces the customers. And we, as agents, wholesalers, face customers, in addition to the local ones, there are a lot of foreigners. The temperature rise and fall of other cities is not so obvious, so we are currently selling spring clothes."

On the fourth floor of the Jindi Women’s City, Hey Jun, the owner of the Hongyun’s general agent in Hunan, pointed to a dozen spring clothes hanging on the hangers. “In a dozen days, I will take these clothes down and put on my summer dress.” The supplier Wu Xudeng also had some investigation into the spring market. “In Hunan, the time for selling spring clothes should be around 45 days. This year, due to the special weather, it is estimated that it can only be sold for 20 days.”

Wu Xudun believes that it will enter the summer dress so quickly, and is also related to the current popular dress habits. "Now the most popular mix and match, like the current temperature difference between day and night, wearing a thin cotton coat and a short-sleeved most appropriate. Cold morning and evening, A thin coat of cotton can completely protect the cold. By noon, the temperature will rise to 25 degrees or more and the cotton coat will be taken off. It is convenient and fashionable."