Do marketing with a big awareness

Work summary and analysis part (slightly), do a big sense of doing business, doing marketing, then should there be big consciousness?

Establish a sense of big goals. That is to have the awareness of the overall strategic goals of the enterprise. Every business person is considering the completion of his own tasks, knowing that the company's strategic goals are there, and working hard to achieve this goal in daily work. The company's proposed regional strategy for Wang is the big goal. This goal is not only reflected in the sales figures, but also to establish the strategic position of the company in the region. Only the realization of this big goal can effectively ensure that the company and the competing products establish competitive barriers, the company can truly realize the real profit, because the status determines the profit. Give two examples of companies. Marketing is a bloodless war, and the end of the war is to fight no, just like the three major battles in the liberation war. At the beginning, the PLA’s casualties and costs were great, but many places were peacefully liberated. Because many KMT troops have seen that the general trend has gone, there is no good result in the re-war, so the PLA is increasingly liberating more places with a small price. Similarly, the company's goal in achieving this strategic goal is to reduce the investment in corporate resources due to the reduction of competition intensity. Of course, some people say that Nanyang is a market that all liquor manufacturers must enter strongly into Henan. This is true because this is the status quo, but this is just our shame. Why? Because Nanyang does not have a wine company that can be very strong in the local area, foreign companies can occupy a part of the market at a small price. Just like the old China, why are so many countries willing to fight China? Isn't it because China is weak, and it is not costly to fight China, but is it profitable? Therefore, we can only achieve the real region as the king, and establish effective barriers to competition, then there will not be many companies who want to come to this region to divide.

Establish a big strategic awareness. The great operation always simplifies the complicated problem, the simple problem is straightened, the straight line problem is a little bit, and then a little detonated, which produces an instant sensation effect, which is marketing wisdom. Academics are often willing to complicate simple problems, but they can't do this. For example, 1 plus 1 equals 2, and academics may study why 1 plus 1 is equal to 2, if there are other possibilities, etc. But for doing business and doing marketing, you need to know that 1 plus 1 is equal to 2. This reaction is in the market operation. Many enterprises and marketers are not like this. The simple things themselves are very complicated, and the results greatly reduce the efficiency of business operations and lose opportunities. Therefore, when establishing a model, formulating a strategy, and formulating a plan, an enterprise must follow a principle, that is, it is simple and effective, so that the fool can understand it, and the fool can also execute it, because it is simple and easy to implement. On the basis of strengthening the execution of the company, rather than making the simple things very complicated on the one hand, but blaming the employees for poor execution on the other hand.

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