On September 13, in the Pearl River C Hall, Building 3, Guangzhou Baiyun International Convention Center, the "Charming Lotus High-end Womenswear Brand Press Conference-Show the Colorful Life for the Confidant", officially under the expectation of the audience begin. Under the colorful lights and on the gorgeous T stage, extraordinary models showed the audience 57 new models of Xi Meilianyi's women's clothing, which was dizzying and praised. Why is the debut new brand Charming Lotus so pleasing and amazing? Let us explore why. The meaning of the "Charming Lotus" logo: profound meaning + good wishes. The logo uses two lotus flowers symbolizing nobleness as the background pattern, and the four characters "Xi Mei Lian Yi" with the characteristics of seal calligraphy is the English Charming Lotus, which makes people feel bright and festive. "Xi" means "happiness and auspiciousness", "mei" means "beautiful and moving", "lotus" is the name of Helian, and "dependence" means "people's clothes depend on each other". Together, it means "A-Lian hopes that the clothes she designed will be with you, making you beautiful and happy." In addition, "Xi Mei" is a homonym for A-Lian's mother name "Xi Mei". Its English name means "Charming Lotus". Brand positioning: women with a higher standard of living. The concept of the brand: To be for the confidant, to show the colorful life. Confidants are friends and family who know the brand. They have a unique aesthetic appeal and want to show the beauty of their individuality, but they can't find satisfactory clothes in the closet. So they took advantage of the insight of the Charming Lotus design team to tailor it for them. Design concept: beautiful and unique, comfortable and comfortable, excellent value for money Starting from the customer, for the sake of customers, to benefit customers. Let customers truly feel the customized Charming Lotus brand clothes, which look good and cost-effective. Work style: diversified fusion, shaped with objects, different from person to person, and innovative. That is, the use of various elements of ancient and modern Chinese and foreign clothing, combined with the characteristics of different materials, allows different customers to wear distinctive clothes, giving people a different feeling. Design team: Dare to develop, strong The founder and designer director He Lian, whose English name is Aniya, has loved hand-made garments since she was a child, and has been engaged in garment making for 30 years. She is a rare all-rounder and unknown wizard in the garment industry. She has a wide range of knowledge and skills. From sewing to cutting, from ironing to packaging, from quality control to documentary, from pattern-making to design, from assistant to factory manager, every effort is made to pursue the ultimate. He Lian is especially good at high-end women's wear: daily light luxury women's clothing, professional suits, Chinese and Western style cheongsam and wedding dresses. It has been sampled or produced for many world brands such as Vera Wang, MoniqueLhuillier Pronovias and Jay Ahr. Approved on-site samples with American designer Christine Forti for three years. Help Anomalie quickly grow into America's most beloved private customized wedding dress brand and become a long-term partner. The team’s designers include rookies born in the 80s and 90s, as well as master-level Ms. Huang Yan (won the honor of the third “Top Ten Designers†in Guangdong Province), and professor Jiang Longhai from higher vocational colleges On-site guidance by generations and national first-level technicians. Production process: superb skills, high productivity Advanced equipment in the factory, 3D effect view is available after the paper pattern is completed, single laser automatic cutting, electronic tracking management of the entire production process. The employees come from all over the country, according to the proofing requirements of the world brand, after a series of training, the production between employees is flexible and can be completed by a single person, or multiple people can automatically divide the labor and combine to make quick orders. Everyone is a master, all of them have unique skills, and are eager for customers. Solving the problems of production technology has become a habit. Marketing and service: benefit customers, innovative services The brand marketing of Charming Lotus insists on customer first and quality first. Try our best to reduce marketing expenses so that every customer can enjoy the luxury and considerate services of high-end brands at reasonable consumer prices. Its consumption implements the membership system and the point reward system. If one person joins the club, both relatives and friends can benefit: not only members’ customized clothes can be regularly maintained, members and family members’ non-customized clothes can also receive the privilege of maintenance. Therefore, the good reputation of the product and the reputation of the members will be the main channel for the brand marketing of Charming Lotus. In order to provide comprehensive services, we will soon implement a combination of physical store experience, online store display, and WeChat group communication. In regions with mature conditions, we will consider cooperating with other merchants to implement physical stores, one city, one store, in order to further improve pre-sales and after-sales services. Charming lotus haute couture women's clothing is a brand tailored for customers and a brand belonging to customers. Charming lotus is the culmination of the founder He Lian's 30 years of hard work. It is also a masterpiece created by its design team and all employees. It is also a good news for those friends who are looking for Sino-Italian beauty. Alian hopes that the innovative design of Charming lotus will promote traditional culture and integrate Chinese and Western aesthetics while dressing today's women with confidence, beauty, elegance. That night, Charming lotus won the "2020 Outstanding High-end Womenswear Design Award" by the Organizing Committee of Guangdong Fashion Week. Solemnly declare: The text and pictures of this article are officially provided by the Organizing Committee of Guangdong Fashion Week, only for the purpose of conveying more information! 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