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Shenzhen: 30 years of reform to promote 20 years of garment development
How to see the rise of a city from the achievements of an industry? Apparel industry is an appropriate example of development! In 2008, Shenzhen will usher in the 30th anniversary of reform and opening up, Shenzhen fashion industry 20 years of creative celebration. China's reform and opening up the achievements of Shenzhen, Shenzhen also made the garment industry. Among them, the Shenzhen Garment Industry Association executive vice president and secretary general Shen Yongfang, let us listen to her on the Shenzhen garment industry 20 years of evolution and development of comment ... ... Reporter: Shenzhen Women's regional brand building , Creating a "fashion capital of Shenzhen," the development of creative fashion industry, take the road of sustainable development, Shenzhen apparel industry has become a matter of paramount concern. For the past year, the overall development of garment industry in Shenzhen how? What has been achieved? Shen Yongfang: In recent years, Shenzhen apparel industry as a whole showed a good momentum of steady development. In 2007, it achieved good results of more than 100 billion yuan in output value and nearly 10 billion U.S. dollars in exports. Based on its unique immigration culture and pioneering spirit of innovation, the industry in Shenzhen has entered a period of market competition based on knowledge, wisdom, creative design, cost-effective production and scientific management. Among them, the capital-intensive, talent-intensive, technology-intensive and knowledge-intensive design, manufacturing and marketing sectors have increasingly become the mainstay and core of modern garment enterprises in Shenzhen. The industry as a whole increasingly changes to high value-added, high-cultural content and fashionable creative and cultural industries, Reflects the internationalization, specialization trend. After years of accumulation of resources and capability reserve, a large-scale brand cluster capable of representing the status quo of Shenzhen industry has gradually taken shape. This has greatly enhanced Shenzhen garment industry's competitiveness and leading position in the domestic industry. Reporter: February 23 in Shenzhen Jinjiang Hotel Shenzhen Women's regional brand planning demonstration held in the local apparel industry has aroused great repercussions of the Forum on the Shenzhen garment industry at this stage of the development of what is the point? Shen Yongfang: This forum is sponsored by Shenzhen Trade and Industry Bureau, Shenzhen Garment Industry Association, Beijing Jinbide Institute of Economic Research co-sponsored the main guests attended the meeting with the State Council Research Institute of Trade and Industry Department Director Tang Yuan, the National Development and Reform Commission SMEs Division Director Gu Qiang, the former State Bureau of Technical Supervision Quality Supervision Division, China Famous Brand Promotion Committee, former Secretary-General Yu Xianzhong and other experts. Shenzhen "Song Lixin", "NARS", "Omni Er", "Lady House" and other brand representatives also attended. We have "Shenzhen City, the overall planning of regional brand development of women's clothing industry," launched a careful consideration and lively discussion for the Shenzhen Women's regional brand building to provide a theoretical basis and policy-oriented. Based on the analysis of the background of the international fashion industry and the Chinese women's wear industry, this program based on philosophy, aesthetics, sociology, economics, market science and urbanization theory, builds on both the regional cultural characteristics of China and Shenzhen and the international The characteristics of the women's brand group as a target. In addition, the planning also analyzes the market occupation of the fashion women's clothing industry in Shenzhen, the brand awareness, development characteristics, development advantages and shortcomings of the brand consumers, as well as the overall trend of the domestic and international environment and the future development of the women's clothing industry. Shenzhen Fashion "women's regional brand," the feasibility and necessity of further clarifying the development of Shenzhen's regional brand women's clothing industry's guiding ideology and basic principles, and put forward to achieve this development strategy blueprint to be taken to promote the scientific and feasible measures . Reporter: Has held the 7th "China (Shenzhen) international brand apparel trade fairs," the development of the garment industry in Shenzhen, what role? In the apparel professional exhibition is facing more and more challenges and pressures of the environment, this year's "Deep Fair" and what measures? Shen Yongfang: The annual "China (Shenzhen) International Branded Apparel and Fashion Fair" has formed a huge social reputation both at home and abroad, has established a good reputation, has become a platform and window for fashion womenswear brand display, A platform for brand promotion. This year, the Shenzhen Municipal Government issued a certain policy to support the exhibition, exhibitors have some of the booth funding and subsidies. The exhibition will break the traditional model, improve the exhibition structure, innovative service concept, while maintaining the traditional investment functions, based on the high-end, with a strong image of the show and reflect the international cooperation and exchange of exhibition characteristics, pay more attention to attract domestic and foreign brands And the first-line enterprise products exhibitors, more into the international brands, prospective international brands and well-known brands in order to trade as the core, improve service standards, professional and international direction, and strive to promote the concept of MICE and international standards. This fair has a static exhibition area of ​​nearly 80,000 square meters, with more than 3300 booths, divided into women's boutique exhibition area, men's clothing area, clothing area, underwear area, processing trade area, garment equipment area, international brand, children's clothing hall, textile Surface accessories Museum. Hall 1 is a franchise building, focusing on product display and affiliate investment; Hall 2 is the "Ladies' High-quality Hall", mainly focusing on enhancing the image of some well-known brands; Hall 4 is the men's clothing hall; Hall 5 is the performing hall , The main arrangements for the brand conference; Hall 9 for the surface materials Museum, focusing on display the most popular face materials at home and abroad; 6 Hall for children's clothing, clothing and related industries will be pregnant to show and join, investment. At the appointed time, the opening was held respectively by Shenzhen Winner Fashion Co., Ltd., Shenzhen Garment Industry Gathering Base, Shenzhen Oriental Yishang Garment Co., Ltd., Shenzhen Liangzi Fashion Industrial Co., Ltd., Shenzhen Kaiser Fashion Co., Ltd. and South China City Closing ceremony, large-scale business forum such as "China-Japan-ROK Forum", "International Women's Forum", "Department Store Forum" and "Top Forum", as well as large-scale supporting activities such as franchisee, agent conference and fashion design contest, Hold. In addition, in the fashion district Hall 5 will also be staged at home and abroad will be well-known fashion designer Zhenghui fierce fashion show. Reporter: This year is the 30th anniversary of reform and opening up, but also fashion apparel industry in Shenzhen 20 years of celebration. Shenzhen garment industry will hold what related activities? Shen Yongfang: Our Association Secretariat is stepping up preparations for the "Fashion and Creativity 20 years" series of large-scale celebrations. This series of activities will be initiated by Shenzhen Trade and Industry Bureau, Bao'an District Government, Shenzhen Garment Industry Association and other units together with Shenzhen influential clothing brand co-organized, solemnly commemorating the 30th anniversary of reform and opening up, Shenzhen Garment Industry Association was established 20 years, right Shenzhen garment industry 20 years of achievements fully reviewed, vigorously display and solemnly commend, build regional brands, enhance the overall regional impact, enhance creative attraction and prevent the industry hollow. We will introduce the six major products of the 30th anniversary of the reform and opening up and the series of celebrations for the 20th anniversary of the founding of the Association: an inspiring book, a large-scale picture book, a high-profile forum, a gala, a grand ceremony Wonderful release, referred to as "six one" project. All activities of the "six one" project will run through the same theme of "30 years of reform and opening up • 20 years of fashion innovation". The "six one" project details are as follows: An inspiring book. The Association selected 30 representative enterprises in Shenzhen and media reporters conducted a detailed interview and writing on the entrepreneurial growth of these garment enterprises as well as the achievements made in the reform and opening up. They emphasized the story, readability, historical materials and reference . It will be fully documented documentary twenty years of the garment industry song, weeping, chanting stormy history and classic stories. A large illustrated photo album. That is, "Innovation and Change Shenzhen - Commemorating the 20th anniversary of Shenzhen Garment Industry Association" (tentative name). The Association, Shenzhen industry group, government leaders, entrepreneurs, models, fashion and other video interviews, sub-topics into a picture album. Illustrated, both historical and reference value. A high specification forum. By the government leaders, industry experts, well-known entrepreneurs, authoritative media together to create a super-high-level forum. A grand party The theme party of the "6 One" project highlights the solemn and warm atmosphere, interspersed with theatrical performances, song and dance programs, model performances and other government officials, industry leaders, entrepreneurs and the media to enjoy together. A grand recognition. Shenzhen City, the highest courtesy to be given to the special support for the industry over the past 20 years, outstanding performance in Shenzhen apparel brands, entrepreneurs, industry leaders, government leaders, the media, etc., made a courtesy briefing. Respectively, set up: outstanding achievements, outstanding contributions, the best media awards, held a grand award ceremony, recognition, and support a large number of media coverage. A wonderful release. In this "six one" series of activities, carefully organized a fashion show to showcase the Shenzhen apparel brand in the creative design achievements. During the "Six One" project, "One Evening, One Commendation and One Release" will be held in Bao'an District and jointly organized with the Bao'an District Government to highlight the image of "Shenzhen garment industry gathering place." This will be the strategic location of the garment industry in Shenzhen City, and women's regional brand building will have far-reaching significance. Reporter: This year, Shenzhen apparel industry associations to guide the development of apparel brand in Shenzhen is the overall idea? What specific deployment? Shen Yongfang: In 2008, the association will mainly do the following several major events: comprehensive planning, speeding up the construction of "Shenzhen garment industry cluster base", creating "fashion Silicon Valley" in Shenzhen and laying the foundation for the construction of "women's regional brand". To cooperate with the government to improve and implement the plan for supporting the development of the brand in Shenzhen womenswear as soon as possible. Excellent brand enterprises in the industry to give some policy support. Government support in 2008 also involves talent, advertising, research and development, stores, exhibitions and other important aspects conducive to business development. Specific measures include: Holding the press conference of "30 Years of Reform and Opening Up • Fashion & Creativity 20 Years of Shenzhen Women's Brand Branding Project and the Eighth China (Shenzhen) International Branded Apparel & Fashion Trade Fair", Expanding the Industry Influence of "Ladies' Regional Brands" in Shenzhen March 28-31 continue to participate in the group CHIC2008, and held a press conference, focusing on Shenzhen "women's regional brand" concept to further enhance the overall image of the garment industry in Shenzhen, highlighting its core competitiveness; in April, Shenzhen Zhuoqin Rui, vice mayor of the band, City Trade Bureau, the City Apparel Industry Association will organize the Shenzhen brand enterprises to participate in the United Kingdom St. Martin's Art Institute held the "Shenzhen apparel industry promotion", focusing on promotion of Shenzhen "women's regional brand July 10 ~ 12 in the "Eighth China (Shenzhen) International Branded Apparel Fashion Fair" will be held in major forums, fashion shows and other series of activities, slammed Shenzhen "women's regional brand"; September, Will organize enterprises in Jiangsu International Garment Festival on the Shenzhen "women's regional brand" joint promotion; in October, will organize the Shenzhen Women Brand in Shenzhen during the International Fashion Week in Shenzhen "women's regional brand" promotion and promotion; December, in order to create a fashion capital of fashion in Shenzhen, the capital of fashion design, special held in Shenzhen Fashion Week, static and dynamic aspects of a comprehensive display of Shenzhen "Women's Regional Brand" style; from the end of 2008 to January 2009, the International Fashion Week was held in different places (Macao, Shanghai, etc.) with international professional agencies to enhance the international influence and international elements of "Ladies' Regional Brands" in Shenzhen. Shenzhen garment industry in 2008, will usher in more gains, but also to the industry and consumers will bring more surprises!