ALL COMES FROM NOTHING The brand held the brand's 9th season conference at 7:00 pm on Saturday, at the Xintiandi Taipinghu B show. It was also the brand's second press conference in Shanghai Fashion Week. This designer brand from New York, incorporating the concept of sustainable fashion into a simple and wearable style, has a fresh and fashionable style in Shanghai.
The big show started with the latest episode of ALL COMES FROM NOTHING, "The Wizard of Oz", a short one-and-a-half-minute video with the spot on the scene, such as the mottled tree shadow in the forest, to introduce the audience's emotions.
The big show begins with a cool red, white and blue, and the designer's skill can be seen in the simple silhouette. Bright fish silk, tweed and knitwear work seamlessly and are full of style.
A group from spring to summer, the designer's most elegant bean green, and a variety of glossy draping materials, combined with the theme print, to create a fresh sense of fairy
The big show is black and white with a sense of urbanism that the designer is good at, and it ends.
Continuing the heat of the global bloggers in New York Fashion Week, the ALL COMES FORM NOTHNG SS19 show attracted a number of fashion bloggers including new generation artists such as Jing Yanjun, Yang Xinying, and entertainment masters.
We interviewed Xu Yiwei, the founder of ALL COMES FROM NOTHING, after the show. It also brings a few questions that fans care about:
Q: Can you introduce the brand ALL COMES FROM NOTHING?
ALL COMES FROM NOTHING is my brand established in New York in 2014. Before that, I was in the United States Michael Kors and Ralph Lauren, two brands as designers. In the design department of the two brands, I am the only Chinese. In 2014, I created the brand ALL COMES FROM NOTHING for the original intention of creating a more personal wardrobe for women in creative careers.
Q: What is the source of inspiration for this season?
ALL COMES FROM NOTHING The theme of this season's brand comes from the relationship between art and nature. Through observation and reproduction, the artist reflects the influence of human beings on nature with full color and abstract brushstrokes.
Q: What is the theme of ALL COMES FROM NOTHING SS19 ?
The subject of ALL COMES FROM NOTHING SS19 is YES, NATUARLLY. This is a word play that I have always loved to play. YES, the literal meaning of NATUARLLY is "Yes, of course", but human beings are not taken for granted. Behind the glazing new clothes, the textile crepe is dyed and washed, and every step may cause harm to nature. Sustainable fashion is becoming a hot topic on a global scale. Everyone is willing to take responsibility for nature while dressing up. So there is a second layer of YES, NATUARLLY, the theme of this season is "naturally." “Natural†is Eva’s new exploration of sustainable fashion. From the source, let fashion not feel guilty, you can be natural SAY YES!
Q : Why do you want to be sustainable?
Sustainable fashion is not an option, but a necessity. When it comes to sustainable fashion, everyone can think of old clothes or fabric recycling. I thought so at first. This year, it is fortunate to learn that in the upstream supply chain of clothing, technological changes and revolutionary changes have taken place. The new natural fiber not only far exceeds the chemical fiber in every performance, but also minimizes the damage to nature from production to garment production to recycling. As designers, we maximize the use of these fabrics in our designs. With a simple and stylish design, consumers can feel and protect the earth, you don't need to change your dress style. This is the purpose of my sustainable fashion.
Q: Three words to describe ALL COMES FROM NOTHING 19 spring and summer series
Simple and elegant to wear
Q: What do you think of fashion design?
I have always thought that fashion design is the best combination of art and business. Design is not just about the designer's own desire to express himself. How to let consumers experience the ins and outs of this dress from the product is what I pursue. This is why I chose the path of ready-to-wear. Have a sense of design, but good to wear easy to match, can make consumers resonate. From the show to the daily, it is what I want to do most.
As designer Eva said, sustainable fashion is one of the hottest topics in today's fashion world, but most of the discussion is on the surface of the industry, and most consumers don't have an intuitive feel for sustainable fashion. As a designer, Eva hopes to maximize the use of environmentally-certified natural fiber materials in the design. With a simple and fashionable design, consumers can feel and protect the earth without changing their dress style. Let fashion be more responsible, you can rest assured that nature SAY YES!
ALL COMES FROM NOTHING brand
brand introduction
ALL COMES FROM NOTHING (ACFN) Founded in New York in 2014, Xu Yiwei is committed to creating a simple, design-looking wardrobe for women in creative careers. Adhering to the design concept of “from studio to opening exhibitionâ€, ACFN expresses artistic cooperation in a simple and elegant style, simple wearing style, simple and timeless style.
From 2016 to 2018, ACFN climbed the official schedule of New York Fashion Week five times in a row .
In 2016, in New York, it stood out from the 1000+ new brand and won the reputation of “new uniform in the art world†as the “ most influential brand â€.
In 2018, the Shanghai Fashion Week officially selected the " Commercial Potential Award " from the 6000+ brand.
To date, ACFN has sold in over 100 stores and boutiques in the US, Europe, Japan and China.
ALL COMES FROM NOTHING is now in New York, Los Angeles, Houston, Tokyo, Melbourne, Beijing, Shanghai, Sichuan, Shaanxi, Chongqing, Guizhou, Hunan, Hubei, Guangxi, Guangdong, Fujian, Jiangxi, Zhejiang, Jiangsu, Shandong, Hong Kong, Taiwan and other domestic and foreign buyers buy more than 100 stores.
In China, ALL COMES FROM NOTHING covers 80% of domestic first-tier cities and first-tier shopping districts. In the two seasons of 2017 sales, the ALL COMES FROM NOTHING brand has a high sales rate of TOP3 in the store.
Designer introduction:
Xu Yiwei EVA
Born and raised in China, Xu Yiwei graduated from the Academy of Fine Arts of Tsinghua University and studied at the School of the Art Institute of Chicago. He graduated with an MFA fellowship.
Eva has worked hard in the competitive New York fashion scene for many years as the vice designer of Michael Kors and the core designer of Polo Ralph Lauren. Eva is the only one in the two most talkative brands in American fashion. Chinese designer.
In 2014, Eva created its own independent designer brand ALL COMES FROM NOTHING for the pursuit of a more personalized dress for women in creative careers and artistic life.
Past LOOK inventory
SS17 New York Fashion Week
Display series "light as a wing"
The first designer brand in the American Intrepid Carrier
FW17 New York Fashion Week
Show series "not my intention"
Worked with Smartzer, a company that provides technical support for Burberry, to complete the first show
FW18 New York Fashion Week
Show series "True love is like gold"
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