The “China's Most Influential Brands in 2006â€, jointly organized by the World Brand Laboratory and the World Economic Forum, “Kaisheng Home Textiles†is characterized by its distinctive brand positioning and strong brand competition. The company won the title of “2006 China's Most Influential Brand (TOP10) (Home Textiles)â€. Cotton Fabric,100 Cotton Shirt Fabric,Multi Colored Cotton Fabric,Solid Color Cotton Fabric By The Yard shaoxing rongxi textile co.,ltd , https://www.rongxifabrics.com
The annual meeting of world managers, co-sponsored by World Brand Lab, World Managers Weekly and Mundell Magazine, was held in China, Hong Kong on December 21, 2006. The conference was held by the World Brand Lab (WBL). In 2006 (the third) "China Brand Annual Award", Kaisheng Home Textiles won the award, and the chairman of the company, Mr. Qin, made a special trip to Hong Kong to receive the award.
World Brand Lab (WBL) is wholly-owned by World Manager Information Limited, chaired by Professor Mundell, an international brand value research organization. The authoritative and international nature of the world brand laboratory is mainly reflected in three aspects: first, the internationalization of the research team; second, the internationalization of research objects; and third, the internationalization of research methods. The evaluation mainly uses the World Brand Lab (WBL) to evaluate the brand influence evaluation system. Brand influence refers to the ability of the brand to open up the market, occupy the market and obtain profits. The basic indicators of brand influence include: brand recognition, brand innovation, brand share, brand satisfaction, brand loyalty, etc. These indicators are derived from the direct evaluation and recognition of brands by consumers (users), among which, the core The indicator is brand loyalty. With reference to the company's sales revenue and main profit in the current year, combined with consumer evaluation, recognition, pre-investigation of brand laboratory experts and the actual contribution and influence of the brand in the industry this year, through the comprehensive review of several indicators in these aspects, the final Determine the "China Brand Annual Award" (NO.1) and "China's Most Influential Brand" (TOP10) places.
Kaisheng Home Textile is a large-scale enterprise integrating research, development, design, production and sales of home textiles. It has more than 500 specialty stores and mall counters and special halls in 31 provinces, municipalities and autonomous regions, and has opened more than 100 new ones each year. As the home speed increases, Kaisheng Home Textiles, as a home textile brand from Shanghai to the whole country, is rapidly attracting the attention of the industry and brand research institutions. Kaisheng Home Textile has become one of the most influential home textile brands in China with first-class design, product quality in line with international standards and future-oriented life concept. This selection marks that its brand strategy, brand value and brand image have been internationally recognized. Recognition of professional brand institutions.
As an international vision and a strong brand awareness, Kaisheng Home Textiles is a pioneer in the Chinese textile industry and is rapidly moving towards a broader brand development path.