It has made everyone's dreams come true, and it has also made the dream of the new Shen linen fabric dream +

Beijing on the evening of March 25 is destined to be a sleepless night. At 19 o'clock, Xinshen Lin & Sun Lin's autumn and winter 2017 China International Fashion Week conference was not over yet, and it has already exploded the circle of friends, stunning the entire fashion circle. The "Birds and Flowers Collection" not only perfectly highlights the modern charm of flax green, noble and noble, especially the fabric innovation, which interweaves natural fibers such as silk , wool and cotton, making linen fashion a possible wear for all seasons. fashion.

We can't help but ask, Xinshen Lin & Sun Lin, why a fabric-making company and designer have to land in China International Fashion Week for five consecutive years, and twice a year, this time is so sensation, bringing us surprises and accidents?

One question

As the fabric business, why do it the new application flax linen trends conference?

Since 2011, Xinshen Flax & Sun Lin has started the “Line of Tea” for 7 consecutive years, from “Stripe” and “Materials” to “China’s International Fashion Week”. "Wandering aristocracy", and then to the "Birds and Flowers Collection"... Behind the obstinacy, we must not only ask, a fabric-making enterprise, why do we want to publish the trend?

Founded in 1988, Xinshen Group is located in the beautiful Zhenze Silk Town. It is a leading group enterprise in the design, research and development, production and service of linen fabrics. I started as a fabric, but I didn’t stop at making fabrics. The new application hopes to “jump out linen to make linen”. Rooted in Zhenze, the strong cultural industry innovation of Silk Town affects Xinshen at the same time, and brings a lot of inspiration: linen green, environmental protection , health and comfort can greatly improve the lives of the public. The linen culture is promoted.

When Xinshen Flax meets Sun Lin, one is a fabric dreamer who wants to promote linen culture, and one is a fashion designer who loves linen and creativity. The cross-border cooperation between the two has made the fashion of “Xin Shen Linen & Sun Lin”. symbol. For seven consecutive years of cooperation, Xinshen Linen and Sun Lin continue to cross-border integration, collaborative innovation, and link fashion, which is to make linen culture a fashion, an attitude, a new way of life, and achieve industry culture confidence. .

There are two kinds of people in the world, one is that they love linen, and the other is that they don't know that they love linen. From ancient times, linen has been circulating in China for thousands of years, and the green, comfortable and healthy linen culture deserves confidence. What Xin Shen is doing is to let more people go to the unparalleled characteristics of linen through the trend release, to know, understand and love linen.

Second question

Why do you want to land in China International Fashion Week for five consecutive years? And it is held twice a year?

Isn't it enough to do one year? Do you have to do it twice a year, and do it for 5 years? Is this crazy?

Originally, in order to promote the revitalization of linen fashion culture, let more understanding of linen and fall in love with linen. In 2016, China Hemp Textile Industry Association signed an agreement with Xinshen Group to decide for five years in Mercedes-Benz China International. Fashion Week released the trend of linen. This time, it was three times to visit China International Fashion Week.

"Foreigners feel very Chinese, Chinese people feel very foreign" is how many people feel about the new application conference. The new Shenlin move is to hope that through the big stage of China International Fashion Week, the top fashion practitioners at home and abroad will see a breeze of linen fashion, let the general public know, understand and fall in love with linen through the press conference, let the green The eco-friendly fashion wear attitude runs through people's hearts.

For five consecutive years of landing, it is hoped that through the continuous and uninterrupted trend of release, the popularity of linen fashion features, let people see the sustainable fashion ability of linen. Spring, summer, autumn and winter are released, which proves that linen can not only be worn cool in summer, but also warm in winter. Under the appearance of linen fashion, it is an excellent essence of practical use, powerful function and people-oriented.

Three questions

What is the dream of “New Shen Linen Dreams+”?

From the dream of the new linen fabric to the dream of linen fabric +, what is the name of Xinshen Lin? What is the dream?

From the Shanghai Fabric Exhibition, to the press conferences of major international fashion weeks, to the Xinshen Flax Cultural and Creative Center and the Impressions of Creative Space, and the Xinshen Linen Village being built, every move of Xinshen seems to be not only It's just a simple fabric. A "+" is enough to show the grand dream of the entire industry chain from spinning and weaving, to fabric design, to the creation of customized terminals.

In the current consumption upgrade, people change from buying a single commodity to customizing a full-service lifestyle in order to satisfy their own pursuit of life and attitude. At this conference, Xinshen not only used linen fiber as fabric, but also incorporated wool, silk, cotton, Tencel and other fibers, so that linen appeared in the four seasons of spring, summer, autumn and winter. Consumers have changed from focusing on “what is sold in the market” to “what do I want to buy”, so the new application creates a spot-customized model. In the just-concluded Shanghai Fabric Exhibition, Xinshen made fabrics around the lifestyle, such as custom fabrics for home textiles, clothing, shoes, hats and bags. Collecting market feedback through designers, acting on factory fabric innovation, maker terminal design innovation, custom fabrics for consumers.

With its own advantages, relying on spinning and weaving, we will hold high the banner of “Volkswagen Entrepreneurship and Innovation”, link designers and makers to design the terminal, and feedback on the fabric innovation of the factory to form a complete linen industry chain. This is the blueprint for the dream of Xinshen. Everyone creates linen and everyone enjoys linen life. Factory, designer and maker are all indispensable links in the whole industry chain. “New Shen linen fabric dream +” can make each chain realize its own value.

Four questions

What is Xinshen Linen & Sun Lin playing?

Looking back at every press conference of Xinshen Lin & Sun Lin, secret gardens, stray nobility, and bird language collections... We can clearly feel the strong integration of Chinese culture elements and modern fashion. What is the relationship between this promotion of linen?

We can find that the "excellent functional characteristics of linen + Chinese cultural connotation" has built the core spirit of each Xinshen Flax & Sun Lin conference, and it is also the linen fashion format that Xinshen Lin and Sun Lin have been working on. The linen fabric of the new era is not only the fiber intertwined with the eye, but also the carrier of the green environmental concept with cultural value.

In particular, this season's main fabrics, the new Shen linen and wool fiber silk from Normandy, France, perfectly highlights the simple and warm characteristics of the woolen fabric, and successfully achieves multiple innovations in combination with contemporary aesthetics and humanity.

Let linen enter the ordinary life, let linen fashion bloom Chinese charm in China International Fashion Week, is the eternal pursuit of Xinshen linen fabric dreamer. Li Jianfeng, chairman of Xinshen Group, said, "We have worked with Sun's teacher over the years to get through the fashion links in the whole industry chain and let linen enter thousands of households. "Xin Shen linen and Sun Lin rooted in traditional culture, inheriting the innovative genes, and finally let the linen culture become a fashion, an attitude, a new way of life, and achieved industry culture confidence.

Five questions

What is the linen village to be built by Xinshen Linfen?

I heard that Xinshen Linen will build a linen village. Is this to create an independent kingdom? What is the village of Xinshen Flax Village?

Xinshen relies on its cultural and ecological foundation and various rich resources in the location of the Zhenze Silk Town, and is integrated into the town's innovative cultural consumer industry. The future Xinshen Flax Village will be a multi-integrated domestic linen culture innovation base integrating linen fabrics, maker space, design customization, R&D creativity and cultural tourism experience. The fabric products in the home textile exhibition, the birth process of fabrics, the home textile products of linen garments, and the inspiration of designer makers will all be shown here. Form a complete ecosystem with linen as the axis.

“The future is an era of sharing the economy, creating the economy and experiencing the economy. Xinshen shares and creates with the designer, and leads the experience through the Xinshen Village and the Cultural and Creative Center.” Chairman Li Jianfeng said, “We hope By integrating the multi-party core resources, focusing on the linen market, deepening the demand of the linen consumer market, and comprehensively making the new Shen linen fabrics refined, specialized and strong, and continuously extending the linen industry chain."

"To achieve others, that is, to achieve oneself." Li Jianfeng's sentence is enough to show the meaning of the creation of Xinshen Village. Linen Village is a large platform, and all the linen-related factories, designers, makers and consumers are all enjoying themselves and enjoying the linen life. It has made everyone's dreams come true, and it has also fulfilled the dream of the new Shen linen fabric dream.