The successful transformation of IHAPPY Haibei Women also confirmed the words of Mr. Fang Leming, the then chairman of Haibei Group. Today's Haibei brand has a soulful brand. She has a group of faithful to her, follow her family, and her life. The cycle will not dry up, but it will be better and more prosperous. The domestic garment industry has inherited the innate cost advantage and has developed rapidly. Today, the cost advantage of production is gradually losing. Raw material prices and labor costs have been rising year by year. Some companies have encountered labor shortages—the total cost has increased and the demographic dividends have been lost. Furthermore, the strength of foreign brands has grown. The fierce impact of emigration and e-commerce network red, clothing companies internal and external problems, relying on "wide spread of the net" has been unable to achieve "more fishing" purposes. Turning starts when the situation is good. In this case, garment companies have taken two different routes. One continues to rely on price wars to attack the city, and one road searches upwards. The positioning of precision products and brand operations that increase product premiums are the main strategies. From production advantages to marketing thinking. Positioning, subdividing, and branding, these marketing theories that have been calling for years have finally come to an end. Evolution has gradually improved. In the long history of the evolution of time, the Haibei brand focuses on the ever-changing trend of the tide, and the daily elegance is the core treaty of fashion evolution theory. We have adopted a sleek fashion attitude, and we still maintain modern charm while retroactively passing through the past. We have evolved stylish and intellectually elegant pieces that make the brand positioning clearer, the style more subdivided, and the brand image more recognizable. 2016 Winter DP combined with the window display order event theme [Evolution], elegantly interpreting the cycle of time in an ever-changing trend culture. At the same time, cleverly matching fog-ash, gray-blue, caramel, olive-green and other hit-in colors into the classic hand-patterned check, nostalgic long coats and other elements of this season, in the seemingly parallel space, a dazzling time tunnel was constructed and evolved. A stylish, intellectual and elegant piece. After witnessing the steady progress of the new season in the previous quarter, Haibei family members were also full of confidence and enthusiasm for this event. Before the start of the grouping order, they waited outside the fair meeting place and waited in line for the entry. Evolutionism evolves not only in fashion and trends, but also in the FAB model. Due to the independent independent FAB fashion trend and the independent grouping and ordering mode, it not only consumes unnecessary time, but also causes the Haibei families to have some aesthetic fatigue. This term [evolutionary theory] derived a brand-new grouping FAB model, which not only retained the explanation of popular trends and FAB display of goods, but also enabled zero-distance contact and understanding of new products, more intuitively judged the needs and requirements, and greatly improved the efficiency of ordering. And order quality. In order to adapt to the new FAB ordering model, the product planning program was also entered into the ordering system in advance. The Haibeiese people here are studying the product plan very carefully. FAB explained that from the international trend analysis and product planning two parts, the designer focused on color, fabric and profile analysis. Winter white, rouge powder, amber/rust red, maroon, olive green, red and burgundy are the main colors of this season, together with the grey blue, caramel color embellishment, time rotation and transition, and strive to create the trend of retro fashion in winter. . In the matching of fabrics, innovative yarn tweeds, fringe trimmings and brushing effects are used on hand checks; ultra-fine stripes and traditional pinstripes make a stunning appearance, becoming the mainstream of the market; most suitable for classics in neutral tones Flannel brings a soft feel to this elegant, minimalist design; splicing and layered refurbishments allow fur coats to re-enter the arena... In terms of profile, a large number of short jackets, custom-made suits, sleeveless jackets and nostalgic long coats were added to this season's products, together with short-cut wide-leg pants, long-lined shirts and short-sleeved sweaters, and waists. With a neutral silhouette, it creates a perfect body of sexual elegance. IHAPPY Haibei Women's brand new FAB grouping order model has been highly recognized by Haibei's families. They have expressed that this time the ordering will be more peace of mind and smoother than before, and not only the quality of goods has been greatly improved. Ordering model is also more humane. We are the shaper of the brand It also carries the essence of its soul On the road to exploring brand transformation Evolution of the "small and beautiful" truth Guide us to open the door to a new world Mens Outside Jacket,Men Fleece Jackets,Mens Outside Windproof Jackets,Mens Corduroy Jacket Shaoxing Moonten Trade Co., Ltd , https://www.sxmoonten.com
