It's an incredible summer slippers again

On June 1st this site , the High Theatre likes to declare that “slippers are not allowed to enter the stadium”, but the fashion community does not believe this evil. They believe in "never say never": Never say that they will never happen, because fashion will change rapidly and one day it will be beaten. At the Los Angeles Fashion Festival in 2015, Katy Perry, a fruit sister, appeared with a pair of slippers. In the spring and summer of this year, the slippers wind up again.

This wind blew up on the streets of New York last summer. At the time you walked in any street in New York, you would meet at least one person wearing slippers. The line of sight rises a bit - they are as exquisite as they are when they wear high heels. "This is an incredible summer," Matt Hundley, public relations and event manager at Birkenstock, lamented the New York Times.

Birkenstock is a brand from Germany. Its classic is that it uses a combination of cork and rubber. In the 90s, this seemingly soft-slugging shoe was once a favourite of hippies, but it was not the choice of a prudent middle class.

Things changed during the Spring/Summer Fashion Week 2013. Céline Fashion Director Phoebe Philo launched furry Burken shoes that were decorated with furs or gems, causing a wave of slippers. This time, the trend is obviously longer lasting. In the Spring/Summer 2014 show, Prada, Marni, Marc Jacobs and other major brands also launched shoes inspired by slippers or Birkenstock shoes, which made the slippers, considered to be difficult to recreate, reborn and take on the T stage.

It is unlikely that any style will simply "gone out of heaven." Fashion brands and celebrities will always be a powerful force. Not to mention the Internet, social media such as Instagram has also become the main battlefield of this slippery style. “Internet users around the world are responding so strongly that it will be a big mistake for retailers to ignore it,” said Beth Buccini, owner of Kirna Zabete, a New York fashion concept store.

The retailer who realized this opportunity has tasted the sweetness. Danny Wasserman, owner of a well-known shoe store in Manhattan, Tip Top, revealed to the New York Times that “Berken’s sales and popularity are at the top of the list every month. We can sell 35-40 pairs a day, and the influx of people like it very much.” The single product occupies a series of retailers, from net-A-porter.com to the showcase of boutique buyers.

Birkenstock also announced the registration of a new trademark last year and established a global licensing business. “This is part of the expansion of growth and investment strategies. Our core business is booming and our brand is being accepted globally by everyone.” Oliver Reichert, CEO of Birkenstock Germany, told WWD.

What exactly is it that has led fashion enthusiasts to suddenly take off their noble high heels and embrace the slippers that are not even known as “ugly shoes”? Some people say that because the Birkenstein shoes are labelled comfortable from inside to outside word. Fashion once gave the impression of high-end luxury in the past, but the Birkenstein shoes are completely different. It is “close to the ground and natural and comfortable”. This style is a big new darling of the fashion world.

However, it is now far more than just the usual Birkenstock shoes. In addition to Birkenstock and its "same paragraph", more eye-catching slippers have appeared. Earlier this year, pointed scalp slippers, Flat Mule (flat Mueller shoes), was named the top spot for popular shoes in 2015 by major magazines and trendsetters. A few centuries ago, the mules with thick fish heads were only worn by nobles. Now, they have become flat-bottom “Muller slippers”.

The relationship between slippers and socks is also worth a fuss. In 2014, Adidas photographed a series of fashion advertisements titled “Socks' and 'Slides', which formed a new wave of “Sandals and White Sports Socks” that made everyone more surprised. In October of the same year, Interview magazine reported this group of fashion films.

It was probably sold well last year. Just a few days ago, Adidas launched the Adidas Originals Adilettes 2015 spring-summer collection, featuring wide flat slippers. You can even order different colors and materials - if you like snakeskin, horsehair uppers, and then print "Never say never" is not a bad idea. (This site - the most authoritative and most professional footwear information center. Cooperation Media: Four Seasons Xiong Tong shoes)

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