Open Underwear chain has become a hot investment now, more and more people into the underwear industry team, the underwear industry competition is more intense than in the past, but with the industry's high profit margins and bear the low risk of several aspects , Underwear or by investors pro-Lai. Then open the underwear chain how to do business coup, how to open a lingerie shop to make money, the following Xiaobian to you analyze the following points. First, shopping guide training and management Xiaobian many articles in the past have mentioned the shopping guide for the importance of store management analysis, and now we mainly focus on shopping guide Purchasing Department need to pay attention to matters. In general, shopping malls Shopping guide shopping malls are to manage and training, and some franchisees friends will mistakenly think that there is no need for other training, in fact, shopping guide Purchasing Guide is only generic, really functional Or their own training, because customers buy in the mall, often do not buy you, you will buy a competitor, so only by the brand norms and training to strict requirements, to create an excellent shopping guide team . Second, a reasonable inventory Reasonable inventory refers to the operation can be guaranteed, there is no backlog of unsalable goods. If your warehouse has more than one year of second-hand goods, accurately speaking, this is called "operation precipitation" and these goods should be dealt with actively. And chain clothing store itself there is a billing period (usually the middle of the month knot last month's operating funds, so to speak, an average of more than forty days of the account), if the goods then poor turn, then the funds The pressure will be very serious. Third, effective promotion The form of promotion is very much, and the underwear consumers are mostly women, so the general shopping malls operating underwear items in the chain are commonly used promotions for female consumers more effective means. Commonly used lottery promotions, gift promotions (pay attention to select the appropriate gifts) discount promotions, joint promotions (with other image based brand joint promotions, such as women's products, cosmetics, fitness, etc.) roadshow promotions (also can be a model show) and many more. Fourth, effective response to competition In addition to the personnel training, inventory management and promotion activities mentioned above, the most effective way to show the competition is in the area of ​​goods. Marketable products are always the tools to cope with competition. A complete product system should include: the price of the image of the product, run the amount of special products to combat opponents of the product. One of the most important is to combat rival products. In the mall, the lingerie area are generally concentrated together, and the opponent's fight is often bloody Rush. Now underwear and homogenization is very serious, which requires you to select some and opponents of the main products close to the special products, lower prices, the impact of the market. A small range of price wars are often much better than the price war. In short, how to run a good chain of underwear or a certain trick, as long as Ken hard, find the right path, adjust the attitude, each of our investors friends can be happy underwear business to do a relaxed dispensers, easy to make money. Guangzhou Charm May Apparel Co.,Ltd. , https://www.cmintimates.com