"Yi code" to return to the apparel industry, there are many opinions

Recently, in some European and American fashion brands, the concept of "one size fits all" has re-emerged. They flaunt "one piece of clothing can be suitable for all women." In Jinan, there are also more and more European and American brands stationed in the fast fashion, there have also been some uniform clothing. The clothing was originally divided by "evening code", and now "one size fits all" is again popular. Is this a popular fashion or is it a new way of selling? Jinan's uniforms are mostly garments in Guangzhou that are no longer divided into S and M. Instead, they design a uniform size and call it "all women." This concept has recently appeared in the clothing of some European and American brands. However, this is an improvement in the clothing industry - that is, designing a style that can fit all of the body. Is it just a new concept?

To this end, some American girls of different statures experimented with these “even-size” clothes. The styles of the trials were different. There were T-shirts, dresses, shorts, and vests. The results were almost the same: These clothes, which are known as suitable for all women, Only women who are thin or moderate in shape will look good.

In this regard, some experimenters said that it would be a pleasure for them to wear clothes that are suitable for all women. However, some people have expressed different views: Women, regardless of their size, should wear clothes that are most suitable for their body and make them comfortable. They should not change the concept of "fit for all women".

Yesterday, the reporter found that in Jinan, such uniforms are not uncommon. In the fast-fashion brand of a four-way shopping mall, the reporter found that there are two clothes with only one M code, and its shopping guide told reporters that this is an average code. Women from 1.50 meters to 1.70 meters can wear it.

In addition to fast fashion brands, even-sized clothes are still found in some small shops on East Shanshi Road in Jinan. According to the store's introduction, these clothes are mostly from Guangzhou and are suitable for thin women. Of course, outside the physical store, the code is more on the Taobao, such as "8-color Korean small sling", "16-color foreign trade bottoming shirt" and other types of clothes.

"One Size" feels unprofessional

How does Jinan women look at this new concept of “fit for all women”? In the survey of journalists, almost all women do not agree with this statement. First of all, such clothes may not be suitable for all body types and they may not be comfortable to wear. Secondly, this will give people the feeling of irregular branding and cutting corners.

"If I were to buy such clothes on the Internet, I thought it was okay. But if I were to buy branded clothes from a physical store, then such uniform clothes would give people a feeling of being unprofessional and the texture of the brand is too rough." White-collared Liu Nan Say.

Senior image designer Wang Zhen introduced that this “fit for all women” concept of dress, in her opinion, is the composition of the concept of trafficking, rather than a new trend of clothing trends. Judging from the trend of clothing in Jinan, the hottest thing now is “private customization”. Clothing must not only be divided into S and M, but also be subdivided into details, such as the length of the sleeves and the angle of the waist, which are all fine-tuned. .

For young people's favorite fashion brands, some “free codes” can still be accepted, because the clothes themselves are not very expensive, and they can’t wear them if they don’t like them. However, for some good quality clothes, if they are all uniform, then there is no good wearing experience.

Of course, for apparel companies, a small size can avoid risks and increase profits. For example, Korean clothes that were popular in previous years have a large number of codes. One is the loose style of Korean clothes, and the other is that for enterprises, there is no need to design different templates according to different sizes. Therefore, many apparel manufacturers are willing to use medium-sized consumers as templates in every aspect, from design concepts to garment production.

Users Tucao top brand does not produce uniform clothing

Foliage: Do not like clothing is the same size, feel and eat need to pay the same, are not respecting consumer behavior.

Yan Xiaoxiner: In the market for so many years, the price is to move a few cabinet clothes to go home, but also out of a few bags of clothes out of the game, what is right for them to do a relatively clear, naturally know that shopping malls regardless of high and middle and low brand clothing Should be divided in size.

Xiaohui Hui's shop: Feeling the average size of the clothes are generally concentrated in the roadside stalls and the like, and then Taobao, the color can be different, the size must be the same.

Super Invincible Sweet Baby: When you are born, you start to have a tall, fat, thin, and not a costume. What do you get?

Manman pick: I do not know if I am ignorant, is it really what top brands are the same code? I don't think that the average size of the clothes is anything but a brand that claims to be the same.