Gold can not be sold, the brand gold store transformation sells jewelry and jade. This is the status quo of the jewelry industry since last year. We can't help but ask, why? Where did the Chinese aunt go? Where is the value of gold going? Where is the value effect of gold? Troubled gold, Shengshiyu! ! ! The answer is constantly being revealed and is constantly being verified. According to the retail business situation announced by the China National Commercial Information Center, the retail sales of gold, silver and jewelry products declined most significantly in the first half of the year, down 16.9% year-on-year, and the growth rate was 46% lower than the same period of the previous year. “The price of gold has fallen sharply, which has led brands to start a new way. Especially those brands that use gold as their main sales category, you will look carefully and find that these brands have begun to shift their sales focus to jade or K gold in the first half of this year. Jewelry, I hope to use this to maximize stop loss." A senior jewellery industry analysts analysis, he believes that such a transformation, although somewhat helpless, in the short term, is an effective breakthrough. Gold jewelry investment gold bars have shrunk sharply, and Chinese aunts have stopped to influence gold sales. “The performance of the entire gold and silver jewellery products was not good in the first half of the year, mainly because gold jewellery and investment gold bars were dragged down.†According to relevant financial reports, as of June 30 this year, Chow Tai Fook’s overall sales fell 32%, including mainland China. Fell by 24%. The phenomenon of a sharp decline in performance. In terms of the big environment, the price of gold in the first half of last year has spurred the Chinese aunt to grab the gold tide, which led to a sharp increase in sales data in 2013, resulting in a high growth base. The country also strengthened anti-corruption work and removed the non-corrosion of gold consumption. Normalization has become one of the main reasons for the sharp decline in the purchase of gold bars. Under the influence of various factors, the consumer groups of brand jewellery have also undergone some changes, and the proportion of mass consumption of consumers after 80s and 90s has increased. “Obviously, the brand owners have already realized this and started to transform. The gold in the Chinese gold store has become the supporting role, which is the best example. Now the market is getting younger and younger. The price is not more than two or three thousand yuan. The most popular accessories, sales growth is also very obvious. Today, with the rapid rise of fashion consumer goods, new brands will inevitably emerge, and the jade jewelry will be dazzling to occupy the luxury consumer market. The drawback lies in the traditional jade industry. There are two characteristics for many years. One is to emphasize the artistry, and the other is to emphasize the collectability. Many jade ornaments companies reject most consumers who do not know how to do it, and have consumption power. Can only be discouraged. Considering the nature of business operations, only a small number of companies operate in a group-like manner, and there is no strict consideration in product quality. Many companies sell through non-branded operations, that is, profiteering speculation, the price is very high, and few people can afford it. Lady'S Gloves,Knitted Checked Warm Gloves,Ladies' Warm Gloves,Embroidered Spandex Gloves SHAOXING JUNCOO TRADING CO.,LTD , https://www.sxjuncoo.com
