Leif Ayder launches new era of women's hot costume marketing

INTRODUCTION - As the market continues to mature, new marketing tools emerge in an endless stream. How to capture the attention of consumers in the era of information explosion and ensure high-quality information arrival rate is a concern for all advertising investors. Under the tide, the well-known women's brand LIFE IDEA successfully maintained its attractiveness on the tenth anniversary of the brand and successfully launched a new era of women's hot costume marketing through precise brand operation methods.

"Puppets Women also have Spring" is about to be released into the new focus of the majority of the audience
The new work titled “The Ragdow is Spring,” starring in the ratings of the Queen Hai Qing, will be launched in various online media outlets in David in September. Once the news is revealed, it will become a new focus for the majority of the audience. It is understood that in the "Women's Spring is also in the rag," Haiqing will change the image of the "little woman of happiness" in the past and will play the "dot woman" in the new era. The story tells that the heroine, Luo Xiaocong, was originally a car mechanic in a 4S shop. However, in order to protect her love guarding her husband, put down the wrench to operate strange Office software, to the husband's company as a clerk, but unfortunately caught up in the battered "polygonal love" among them. The episode in marriage made Luo Xiao Cong realize that he can no longer be so weak, and how did she polish her husband's career and polish her life? This story reflects the current urban women's personal and life New cognition and perception.
It is in such a story with a specific environment and specific characters that the well-known women's brand LIFE IDEA has found an opportunity and launched a series of cooperation, which has opened the marketing means for the female hot drama.

Accurate marketing positioning, master new marketing directions
LIFE IDEA, a TV drama first launched on the occasion of the 10th anniversary of LIFE IDEA in 2013, took a serious consideration in the consistency of brand personality and storyline. In all aspects, we selected two dramas, “The Ragdo Women also Have Spring,” and “The Mother's Three Kingdoms Era,” which showed the urban women's style in 2013. In all aspects of the channel, LIFE IDEA was honored. The image of the urban female beauty who actively pursues fashion and elegance is displayed perfectly. Through the different women's pursuit of life under different conditions and with a positive attitude, they can present a new image of urban women in a new era, perhaps demonstrating LIFE IDEA's expectation and support for women.
Clearly defined consumer target orientation has always been the key to the success of marketing. LIFE IDEA target consumers are women who are highly educated, happy, relatively tasteful, and pursuing. The age range is located around the age of 30. The main consumer groups include the company's middle managers, government civil servants, bank employees, teachers, and health care workers. In style, emphasis on exquisite French elegance and romantic elegance.
For the sponsorship of this type of investment promotion, as the company's marketing strategy focuses on two main points: First, the repertoire itself has a strong plasticity. The second is that TV audiences and brand consumers are highly aligned. The playing rate and precise marketing positioning are two major guarantees for LIFE IDEA to successfully launch the marketing of women's hot costumes.
When talking about the idea of ​​the source of this cooperation model, LIFE IDEA said that in the style of the play, it conveys a positive attitude and seeks to change the psychological state toward grace. LIFE IDEA has always emphasized that the search for change is consistent with the exquisite elegance of the inside and outside. In the second drama, all kinds of women who have shown their images of urban new women have always had different IDEA GIRL and have achieved a consistent brand positioning. The story behind the women's pursuit of inner and outer changes reflected the story behind the female symbol of LIFE IDEA's constant change of life.
These two films and television dramas selected high-educated white-collar female audiences as the main target audience. This group of people is also the most mainstream consumer group in the Chinese society. As the soul of urban creativity and purchasing power, their lives are ordinary but they hope to change. They are highly consistent with the goals of the target consumer and consumer groups of LIFE IDEA and achieve marketing to target customers. Precise positioning.

The LIFE IDEA's matching and styling of the heroine in the play is also very hard. Each detail emphasizes on the beauty of women's elegance. It is carefully tailored to fit the body structure of contemporary women. It embodies both the actor's connotation and the femininity that it represents. The rich style not only meets the different women in the work and life. The demand for clothing is more applicable to the needs of modern women. The elegant color scheme and pattern design complement each other with the idea that the protagonist seeks the magic of good life under different circumstances. Therefore, the garments that add beauty to the picture have also been shown as possible, forming a good reputation for the promotion of the product.
TV dramas have a wide range of coverage. A good work, regardless of market effects and influence, will bring continuous market returns to the brands that get cooperation. LIFE IDEA adopted the screen as a fashion show, gaining numerous exposures and reputations.