Giorgio Armani's New York concept store transforms and builds exclusive charm

The Giorgio Armani New York concept store lands on the prestigious 5th Avenue. This is the concept store of the first collection of Armani products across the board. The whole shop adopts a single design, highlighting the value of the products with noble colors and subtle lines.

Giorgio Armani, a famous Italian designer, said: “Opening Armani Concept Store on Fifth Avenue in New York is really an exciting challenge. Pushing this unique project is a matter of courage because it is bold and innovative, and it is different from Armani Jeans and Emporio Armani. The element, along with Giorgio Armani, is to keep abreast of the message of change and integrate the current trends of different attributes, merging products of different price levels in the same concept store. It can be said that this is a very exciting plan, in the same place The different series are displayed in the decor environment, presenting the world of Armani completely.”

The design of this new store was created by Armani and the famous Italian design company Doriana & Massimiliano Fuksas. This is the third time after Armani/Chater House in Hong Kong and Armani/Ginza Tower in Tokyo. The two architects, Doriana and Massimiliano, are most adept at creating exclusive charm for the clothing store. The effect is astounding.

Armani said: "I think this free expression is precisely the essence of the Fifth Avenue's fashion: an upscale shopping street, but more accessible than other famous areas, there is a clear democratic atmosphere, the first to reveal tomorrow's new shopping directions. The environment of the three stores is not the same. Their designs also have distinctive features. This is because I think that the image of a stereotyped retail store is out of date. It is definitely inferior to the shopping experience of the original shop. The latter allows The fine details of the public are outstanding in the public buildings."

Fifth Avenue in New York gathers a glimpse of history and vitality. Located at the intersection of Fifth Avenue and 56th Street, Armani is a simple, bright building with a 50-meter-long, 14-meter-high all-glass exterior. The new store building is 4 storeys high, including a basement with a total floor area of ​​4,000 square meters and a retail area of ​​2,800 square meters, of which 480 square meters are bars and restaurants.

The concept of the design is to treat the building as a single fluent space. Through the spiral staircase, all parts of the interior can be connected and communicated in one go. This rolling steel rolling staircase is also the heart of the building. It is made in Italy. The outer layer is paved with plastic. The geometric shape highlights the unique sculpture beauty.

Each floor adopts a wide open layout, the layout of the curved surface of the ever-changing, and set off against the gray mud wall to become a visual highlight. The indoor color is pure and consistent, the wall is beige, the floor and ceiling are black, and the shiny metal is used. It also uses different materials and light reflections to make the movement smooth and smooth. The atmosphere and the tone are gentle. The lighting of the new store took a lot of thought to advertise and emphasize the walls and space lines. Curve is the focus of interior design. It applies to all elements in the store. Curved arcs are visible from display cases to hanging cabinets, tables and armchairs.

The interior layout of the concept store showcases the entire Armani world. Visitors looking for signature products can start at the ground floor and browse Emporio Armani and Giorgio Armani accessories and the Emporio Armani womenswear collection. The ground floor is casual wear. Boutique includes Armani Jeans and specialized sportswear and accessories series EA7, Emporio Armani underwear and swimwear series.

Floors above the floor exclusively display select products. On the first floor is the cosmetics department, where customers can concentrate on the selection of expensive and advanced makeup, Crema Nera skin care products and luxury aromatherapy. The Giorgio Armani and Emporio Armani footwear areas are in front, and Giorgio Armani women's fashion classics and evening dresses are nearby. Step up the stairs to the Emporio Armani Men’s Area.

On the second floor is the display of the Emporio Armani and Giorgio Armani men's and men's footwear ranges. On the same floor is the Armani/Casa boutique. Next to it is a small corner selling Armani/Dolci, the first in the United States. Retail outlets.

The concept store is conceived thoughtfully, with VIP-dedicated private dressing rooms on the first and second floors. Located on the top floor, Armani Restaurant has an extraordinary view. Customers can enjoy a view of Fifth Avenue and the Central Park behind from the amber-yellow, sun-drenched windows.