[China Glass Network] First, it is better to beat the soft attack Bosgoo(China)Tecgnology Co., Ltd , http://www.bosgootest.com
If the products you sell are well-known, it may not be too much of a hindrance to approach the customer with strong sales words, but it is recommended that you ask for the way, especially when you first contact. For example, in order to increase the number of newspapers issued, some newspaper salesmen have broken through the traditional sales methods and directly obtained the approval of the subscribers with cordial telephone calls, and also obtained good sales results. In the sale of certain commodities, the seller can understand the customer's needs and the market demand of the products in the process of continuous inquiry, and improve the sales points of the products to improve sales performance. Therefore, the use of inquiry-style sales discourse is more advantageous for customers who meet for the first time and can be widely used.
Second, collect more customer information
In order to better understand the various situations of customers, you should prepare more information. From the customer's basic information, we can know the direction of the customer's demand. This is the sales sensitivity that any salesperson must have. As long as the customer has the demand, it is natural to provide the right product for the needs, so it is very important to collect the customer's information during the initial visit. This includes a wide range of topics such as work, position, education, family, interests, entertainment, sports expertise, etc. Sometimes small problems such as birthdays and hobbies may be the key to successful sales. For example, a salesperson will specifically ask the customer's birthday or anniversary. Every time before these days, he will never forget to write a greeting card, so that the customer feels very happy, and his customers will naturally continue all the year round.
Third, to ensure that the performance of the product meets the needs of customers
There is demand for purchases. Successful proximity should be based on products that customers have demand. Demand is the top factor of purchase. If the customer's demand is consistent with the salesperson's suggestion, the possibility of the transaction will be high. If the salesperson can grasp the customer's demand status, he can get the customer's order. Even if it has not been completed, it can effectively improve the tacit agreement between the customer and the salesperson at a minimum, which is helpful for the transaction.
Fourth, patiently answer customer questions
Don't think that the customer's question is distrust or lack of buying interest. The opposite is true. In fact, it is the customer who is interested in the product that is willing to question the product. When answering customer questions, sales people should also pay attention to skills. In general, customer issues can be divided into two categories: “a problem that can be handled with ease†and “a question that cannot be answeredâ€. Of course, if you are a problem in the early class that you are preparing for, the answer is good and not good, depending on your personal skills.
If the customer's question is not ready or is completely ignorant, the resilience of the salesperson is very important. Generally speaking, the better way to deal with this time is to transfer the topic. The content of the question is very complicated. It is necessary to collect relevant information in order to completely reply to the question, or directly skip the question and answer the other questions in a counter-customer-oriented manner. He only forgot his own answer and forgot the question.
Five, don't stay too long
When visiting customers for the first time, long-term stays often cause a lot of inconvenience, which should be remembered by the salesperson. In fact, before the two sides have reached a consensus, it is not easy to find a common topic because of the long visit time. Instead, it will affect the customer's work or work because of the long visit time, causing the customer's dissatisfaction or deriving many unfavorable products. Sales problem. Therefore, there is a saying called “Getting it rightâ€. The purpose of the initial interview is to make a good impression on the customer. As long as the customer is given a basic understanding, they should start to leave, and leave some issues for the future as an excuse for future visits. Good strategy.
Sixth, the first visit should establish customer confidence in the product
In most cases, it is often impossible for a salesperson to visit a customer for the first time, and there are very few successful transactions. Therefore, the marketer should be committed to building customer confidence in the product to make a deep impression. , paving the way for future transactions.
In addition, even if the first visit to the customer is likely to be successful, it is necessary to establish customer confidence in the product, which is a prerequisite for its determination to purchase. Therefore, in the first contact with the customer, you must prepare sufficient information, so that he can trust the company to rely on the goods, in order to gradually narrow the gap between sales and consumption, effectively grasp the sales point, and more easily reach sales. aims.