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Focus enough to show the brand truth
Wacky, eye-catching and difficult to wear shoes are gaining consumers. Designers are also beginning to transfer the special designs and fabrics previously used on handbags to footwear. ChristianLouboutin, PierreHardy, JimmyChoo and ManoloBlanhnik are because of their footwear design has become a fashion personality. If you still think you can live by the latest new handbag, you need to think twice. This season, the focus of passers-by will be your feet. Love to buy shoes you pair MarcJacobs those "heel offset" high heels should no longer be unfamiliar - in a pair of classic high heels, the opposite direction with a pair of high heels, protruding out from the heel. With these oddly-shaped shoes becoming uncommon for a few seasons, even those less sighted should have seen some clues - the special designs and fabrics that were commonly used on handbags were recently Transfer to the shoes. From the beginning of this year, some media have launched a prediction that in the near future, female consumers will invest in a lesser but more expensive shoe. Indeed, just as LuellaBartley used the supermodel Giselle's name to refer to her handbag design, or Hermes most classic Kelly and Birkin, more and more shoes are beginning to star named: Italian designer GiambattistaValli designed for VictoriaBeckham Victoria shoes, Suri shoes CalvinKlein is the name of the daughter of TomCruise, AmyWinehouse named Amy shoes is JonathanKelsey's opening design. Once the fashion industry awards the name "it", it means it will be out for more than a season, such as the Birkin bag or Fendi's Baguette - all long-standing handbags. But now, with MiucciaPrada, it's time to change. "The appeal of handbags has receded slightly lately," she said. "I think it's about to end." It's time for the shoes to debut. "YvesSaintLaurent's Tribute stilettos have become popular with Gwen Stefani and Jennifer Lopez product. Since the beginning of the year, major department stores such as Harvey Nichols in the United Kingdom and Barney's in the United States have seen an increase in sales of leather shoes. Most notably, consumers' demand for catwalks is on the rise. High-heeled shoes beyond the usual The lower, easier to wear "improved style" sell better. This is a bit difficult to understand. For many designer brands, handbags are their savior. These brands are neither able to increase the sales of expensive fashion, but also refused to profit through brand licensing - handbags are a very practical accessories, not to mention their high rate of appearance. "After all, you can not turn your shoes into something so easy to show-you can not put your feet on the table," says footwear designer EmmaHope. Her horse-loafers were once again a popular hit, however, and the bag's functionality actually limited her impact as a fashion accessory. "A practical handbag is a practical handbag," says Hope. "You do not feel the need to turn over all the time - and you're not willing to divert everything from one bag to another every day Relative to the shoes, a person's demand for the package is very limited.If there is a season to have a itbag, then the number of itshoes should be several pairs. "Prada's initiative behind the hidden business motivation. The high price of handbags to some extent limits their sales. The working hours and materials used in shoes are less than handbags. For most retailers, the best sales ratio for shoes and handbags should be 5 to 1. In addition there is a fact: handbags more likely to fake. Of course, in addition to economic reasons, there are other unique shoes. "Shoes are always associated with fantasy and costume, and it makes women feel refreshed and their handbags can not," said Michael Lewis, design director at KurtGeiger. "Shoes shape you into a new character." If "it The main element of the "-bag" is a rare, pricey, long waitlist, then the "itshoe" gesture is bolder. You can not find anything routine on these shoes. Prada himself is also one of the initiators of this trend. The curvy trilby-like surreal heel that she launched in the 2007 Fall / Winter collection triggered much more discussion in newspapers than clothing, much more than the envelope bag. Similarly, Balenciaga's tech-savvy heel like the Meccano metal toy model, and Chloé's tall, thick wedge-shaped base resembling DrMartens have all made a big splash. By spring and summer of 08, this trend not only failed to retreat due to aesthetic barriers and discomfort, but intensified again to create a new height of luxury and drama - from Chanel that Chrysler Building, like silver heels, to Balenciaga and Knee high heel Rome hollow shoes, not to mention Prada that series of all the wave lines and hit color composed of thick-soled shoes series. As for the new season 08 autumn and winter, fashion up to the people mentioned above the peculiar design has become commonplace, all kinds of weird heels and shoes are now frequently appear in the stretch of the stage and the shop window, combined with square head, crocodile skin, The return of bohemian tassels brought a retro and innovative view of the soles of the feet. Looks like the female consumers are going crazy - all the shoes have been over the pick of the new development toward the extreme, no matter in proportion - higher heels and thick and heavy soles, or in the design - Retro, cartoon, geometric patterns, are so. "I think we might be a little tired of itbag, the luxury goods industry has started to shift the excitement to shoes, so shoes suddenly become more creative, more personal and more weird." OrlaKiely accessories designer. If you still think you can live by the latest new handbag, you need to think twice. This season, the focus of passers-by will be your feet. And whether it has a pair of red soles heels, which has long been a fresh topic for several quarters. ChristianLouboutin, he produced those shoes red bright, high heels with soaring shoes worn on almost every Hollywood star's feet. It's time to buy a couple of new shoes.