Wenzhou Mall: Kai Taizeng Women's era Tim big

In the past few days, the men's footwear area of ​​Kaitai Department of Commerce has disappeared, the women's area has expanded, and more than 30 brands have been newly introduced. At the same time, Times Department Store also introduced BOSS and VERSACE on the first floor to enrich the boutique area. Kai Tai Times department stores are adjusting according to their respective positions, which seems to be signaling: As Yintai, Tanjung and other new malls approach the opening, the second half of the year, the department store industry will become even fiercer.

The new cabinet opens half of the women's clothing

The adjustment of the two shopping malls has greatly exceeded that of previous years. This year, Kai Tai Department Store has settled in more than 30 new brands, of which newly opened women's clothing counters accounted for more than half.

It is understood that this adjustment, Kai Tai Department Store's women's brand changes the most, the new into more than 30 women's brands, the adjustment rate reached 50%. The Women's Department on the second floor of Times Department Store will also enter 20 new brands.

In addition, the “change of face” of the old cabinet is also an important one in adjustment. For example, the ONLY, VEROMODA, and Ladies House counters of Kai Tai Department Store were renovated, and the counter area has been expanded from the original more than 70 square meters to 110 square meters. The same is true at Times Department Store. Except for the exception, Mu Shi and other brands have been newly renovated. According to a mall source, these newly renovated counters performed better, which is why malls are willing to increase their area.

Adjustment highlights positioning

Kai Tai Department Store has always been advocating youth, fashion, and fashion. This time, great efforts are made to adjust and upgrade. The first floor of the new building will sell underwear and cosmetics, which will make it easier for women customers to purchase. The world's top ten cosmetics brands will be gathered on the first floor of the old building. This reluctantly abandoned the men's shoes that had been sold well. According to Kai Tai's official's statement, it was necessary to develop in the direction of orientation and did not meet the development of the mall.

Times Department Store has been walking in the high-end department store route. At present, for the 35-45-year-old male, the introduction of new high-end men's brand. The frequent action of various shopping malls is nothing more than to move closer to their own position in order to implement misplaced operations in order to be more confident in the coming business war at the end of the year.

To better meet the challenge

By September 8, the adjustment of Kai Tai Department Store was basically completed. After this adjustment, Kai Tai Department Store's women's, cosmetics and bags brands accounted for 80% of the total number of stores, an increase of more than 10%. According to Gu Yelin, head of the Department of Promotion and Promotion, the adjustment is mainly to increase the area of ​​female consumer goods. On the second floor after adjustment, the business area of ​​women's clothing has been expanded by 1,000 square meters. According to reports, Yintai Department Store, which will open at the end of this year, will use three floors of an area of ​​nearly 5,000 square meters to make women's clothing.

"The new malls are coming in. The price war is inevitable. We do not reject the price war. However, we will first increase our strength and expand our own strengths." The person in charge of the Times said in a straightforward manner.

Related Links

Kai Tai Department Store New Brand:

Marvelous, Kappa (back-to-back), Ada (Idarel), USTYLE, KOOKIN, Yilian, LMLULU, sheis, DAZZLE, Jasonwood, Hum, Codex, Fu芮, sportsADA, 2%, flamy, olivesdesolives, hellokitty, teenieweenie, renaultia, kookin, sparse, 3:00PM, d.two, platypus.

Times department new brand:

Estee Lauder, ISSIIXTY, BOSS, VERSACE, DECOSTER, DAZZLE, izzue, b+ab, PAC, eni:d, 3:00 PM.