A/W2018 Shenzhen Fashion Week | La pargay: Ambilight lost in black and white

Ignoring the beautiful temptation

To reject the equivocal gesture of moderation,

Only shadow white light,

The freedom to stay in fashion is pure.

Fashion profile

Brand Name:La pargay

Established: 1999

Tonality Overview: With black and white as the keynote, it instills a free and purely extreme attitude towards fashion and conveys the fashion spirit of “with independence” and “sexy”. From fashion to footwear and accessories, with a unique sense of art, for the increasingly personalized urban elite girls, providing modern options difficult to remake.

Pure black, pure white. Black or white may be too pursuing the ultimate, but La pargay is using this paranoid to build a contemporary female fashion kingdom. Here, women can be wild and sexy, can also be retro elegance, there is no indecisive, no paradox, only the most direct contrast of black and white, pass the most direct fashion attitude.

La pargay Brand Design Director Comes to LAIRUI

Q&A conversation

SZFW: The theme of Shenzhen Fashion Week this season is "Art and Life". What do you think of the connection between fashion, art and life?

To Lai LAIRUI: Fashion is not only the external manifestation of individual fashion sense, but also the concrete expression of the dresser's life position and artistic practice. Fashion, art, and life are interrelated and infiltrate each other, and together they form part of the human survival system. No matter what kind of actions an individual takes, it is a beautiful moment to create or stay in life. Life covers art and fashion, and we hope that every La pargay woman will have a true and beautiful artistic life.

SZFW: How to integrate art and life into fashion design?

To LAIRUI: As a designer, we must always be sensitive to life and art. Both have always been indispensable parts of La pargay's creation. Life and art are not separated from each other. The key lies in whether we have enough observations and perceptions.

SZFW: What is the brand's mission in the era of growing personalization?

LAIRUI: La pargay always changes the style of life and aesthetics. She uses the most pure black and white to interpret the fashion spirit of elite women in different eras. She explores contemporary women's freedom and beauty with a minimalist artistic perspective. The multi-dimensional aesthetics create a modern and comfortable fashion experience.

SZFW: Tell us about this theme?

To LAIRUI: "new state."

SZFW: What do you want to pass through the T stage of this Fashion Week?

LAIRUI: In the era of Internet economy, cross-border integration has become the mainstream trend. La pargay does not set limits for fashion. He hopes to create a modern and novel dressing experience for contemporary women on the premise of “loyal to self” through the collision of different materials and multicultural arts. Like La pargay, he has been extremely paranoid for black and white for 19 years, loyal to himself and confident.

Black and white, paranoid cute. A/W2018 Shenzhen Fashion Week invites you to wear black and white fashion clothes and join La pargay's black and white light and shadow world.

Show information

2018.03.13 12:00 A show field

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