In order to optimize the shopping environment, enhance the shopping experience, and create a “top grade +†project, the company upgrades its business and establishes a new standard for Internet city outlets. Top-grade discounts adhere to the core business philosophy of “high quality and low priceâ€, creating a new omni-channel sales model, providing quality products and portable services to consumers and millions of core members. The speed of social development is getting faster and faster, people are becoming more and more strict with the standards of everything, and the classification is getting more and more refined. The business fashion field is an important battlefield. Nowadays, modern women in the big environment are becoming more and more independent, and they have certain working ability and economic income. More and more interest in the development of work, which makes them more excellent, more diversified, like to follow the trend. Work clothes are too restrictive to show personality, and casual wear is difficult to express their attention and professionalism. Lavinia is a brand that makes business more precise, which is more in line with our needs. Brand Brand Positioning Lavinia women's clothing is mainly designed for modern women who live in the metropolis, independent, free and pursuing fashion quality. The style is dominated by simplicity, natural comfort and intellectuality. Hired a team of famous Korean designers to abandon the cumbersome and alternative elements, so that the wearer can show self and confidence in work, leisure and party. In terms of customer base and products: Lavinia women's clothing is targeted at white-collar women who live in metropolitan areas between the ages of 22 and 35. They are independent, self-confident, and focus on quality of life, longing for a simple and comfortable life. They may have an age gap, but at the same time have a heart that pursues a refined life. Lavinia is a group of buyers that identify different characteristics based on consumer preferences and needs for products or marketing mix. This refines the product style, increases the multiple structure, and then combines and matches the products with different styles to meet the customer base of different character and consumption needs, so as to satisfy the consumers to a greater extent. Looking at the expansion of the store At present, there are more than 100 stores in Lavinia's business fashion, and they are located in five cities including Beijing, Shanghai, Tianjin, Southwest China and China. Lavinia business fashion is expected to open 150 stores nationwide this year. Lavinia Business Fashion is located in Chongqing's first direct flagship store. It is expected to open in April and officially breaks into the southwest region. The store adopts a nationally synchronized business model and releases new products every quarter with zero time difference. First- and second-tier cities are still the first choice for Lavinia brand expansion. What is the next development plan for the Lavinia brand? According to the Lavinia brand, the Lavinia brand will develop in a number of business lines in the future. The first is our offline shopping mall, department store and discount format. These formats will continue to develop close to the consumer store system and are ready. In the case of continued expansion of the store. The second is our innovative format offline + Internet e-commerce, which is based on the upgrade and re-engineering of the mobile Internet, online products will gradually upgrade, and will continue to upgrade in the online scene. The third is that the future online will penetrate into the omnichannel field and listen to consumers' needs more at a distance. Vigorously promote online marketing, a two-pronged approach, drive the fan economy, promote e-commerce sales growth, to maximize the best experience for consumers. Slipper Socks Series,Slipper Socks With Grippers,Huggle Slipper Socks,Non Slip Slipper Socks JINGJIANG SHIJIA INTERNATIONAL TRADING CO.,LTD , https://www.jjsjinternational.com
