Peuterey and Luisa Via Roma team up to release ICON PROJECT special plan

On January 11th, Peuterey teamed up with Luisa Via Roma, a well-known boutique buyer in Italy, to publish the ICON PROJECT special plan at the 91st Pitti Uomo in Florence. Together they launched a limited edition product and held limited-time activities to open a brand new chapter in history.

This time Peuterey sponsored one of the most important moments in Florence: the FIRENZE4EVER global fashion bloggers' conference, which twice a year brings together global fashion industry celebrities from retailers, media and designers. The theme of this session of the event is "Air." The air represents lightness, which is also the main element of Peuterey's products. The collaboration included a special air-themed window display, featuring Luisa Via Roma's "artistic and stylish combination" iconic approach and a cocktail party on the evening of January 11. At the same time, Luisa Via Roma also has a special area within its boutique, allowing customers to instantly purchase Icon Series items on site.

ICON PROJECT's special plan reflects Peuterey's sincere and sincere pursuit of design, promotion and commerce. This series has launched a total of 3 classic core items for men and women: Parker coats, pilot jackets and windbreakers, not only practical, changeable, lightweight, but also uphold the brand's consistent pursuit of fine details. These exclusive classics will feature exclusive white and exclusive labels, which are sold on-site at Luisa Via Roma's online and offline stores. If the inventory is cautioned, the reservation is also accepted.