The only China Excellent Industrial Design Gold Award for Home Appliances Enterprises

On December 2nd, the list of China's outstanding industrial design awards in 2016 was announced in Hangzhou. A total of 9 companies received awards for their products. Among them, the Casa Di Gezi washing machine owned by Haier Group won the “China Excellent Industrial Design Award”. In fact, this is the second time Haier has won the award. As early as 2012, Haier won the first China Excellent Industrial Design Award for its crystal drum washing machine, and won two awards. Haier was the only home appliance company that won the final evaluation and won the award.

The China Excellent Industrial Design Award is sponsored by the Ministry of Industry and Information Technology and is the only government award for industrial design in China. The award-winning application covers 12 categories, including electronic information, intelligent robots, medical equipment, and home life. It has positive and profound significance for promoting the creation of Chinese manufacturing to China, the speed of China to China, and the transformation of Chinese products to Chinese brands. In such an authoritative and grand award, Haier became the only home appliance company to receive the gold medal, which shows that the judges have affirmed the subversion and innovation brought about in the field of home appliance industry design.

At present, the consciousness of user sovereignty awakens, enterprises are no longer the dominant players in product design innovation, but evolve to the role of collecting and satisfying users' needs to some extent. Product design around user needs has become an important part of design innovation. The entry point, and Haier's products not only have original and subversive design, but also pay attention to user experience in function design, which embodies the maximization of design value. Whether it is the award-winning crystal drum washing machine or the award-winning Casa Di Yuns washing machine, without exception, it is a product of high-end innovation for consumer demand.

Take the Casa Di Ge Yun washing machine as an example, this washing machine original synchronous flexible technology, the world's first "one machine double cylinder" appearance, the upper layer has 12 professional washing modes for baby clothes, silk underwear and other small clothing exclusive washing; The lower layer is specially designed for the care of daily cotton and linen and other large-scale clothing. 18 kinds of exclusive fabric care mode, to bring users a healthy life-washing concept. This subversive design is actually a deep interaction between Haier and 10 million users worldwide.

In fact, not only Casa Di's twins, Haier's products are "designed" by user interaction. It is reported that under the Internet era, Haier has subverted the traditional R&D and manufacturing model, and has built eight interconnected factories. With the help of COSMO system and the platform of Zhongchuanghui and Haidayuan supporting its operation, Haitong has opened up the ecological value chain and allowed users to get products. The design and research and development are involved at the beginning, and the zero-distance participation in the whole process of product interaction, design, manufacturing, etc., fully grasps the initiative, the user is both the consumer and the producer, and is designed and manufactured by the user. Products are also easier to get user approval.

In addition, in research and development, Haier has always insisted that “the world is my research and development department”, connecting global users, makers and innovation resources to achieve zero-distance interaction and continuous innovation. At present, Haier has set up an open innovation platform HOPE, which is committed to building the world's largest innovation ecosystem and a whole process innovation interaction community. At the same time, it has established ten research and development centers in China, the United States, Asia, Europe and Australia. Each R&D center is a connector and amplifier. It can cooperate with local innovation partners to form a global network. Quickly turn user needs into products.

In the era of mobile Internet economy, the product use experience has become the ultimate standard for users to evaluate products. Compared with the traditional industrial era, the user pays more for the experience. Haier designs, develops and manufactures products based on user needs, making user experience the starting point and end point of design innovation. This kind of thinking that allows users to design is also recognized by the industry. It is reported that Haier has won many world-renowned design awards such as iF design, reddot, IDEA and G-mark.

Editor in charge: Kebang