Internet + clothing Humen e-commerce annual transaction amounted to 33.2 billion yuan

November 17, the "cohesion-prosperity" as the theme of the third Humen International Festival held in Humen electricity supplier electricity supplier industrial park. China Textile Industry Association vice president Yang Ji-Chao, Humen Town Committee secretary leaves new holes, Humen Town, deputy secretary, mayor Qu Qi Hong, deputy director of Dongguan Municipal Bureau of Commerce Huangzhao Dong, director of the Fujian Committee of Experts on electricity suppliers and other guests attended the opening Chen Shuguang formula.

Yang Jichao said that Humen relies on abundant clothing and apparel industry resources, strong merchant base, strong supporting support and superior location transportation. It has developed into an important base for e-commerce in China's clothing and apparel, and an e-commerce gathering area and online shopping flow in South China. Area. At present, Humen clothing e-commerce is at the forefront of the industry in government support, public services, exchanges and cooperation and scale development.

Qu Hongqi said that the successive success of the Humen International E-Commerce Festival is inseparable from the huge industrial clusters in Humen and even Dongguan, especially the developed e-commerce industry. In 2015, Humen was recognized by the Ministry of Commerce as the country's first clothing category “National E-Commerce Demonstration Base”, and achieved 33.2 billion e-commerce transactions through third-party platforms throughout the year. In 2016, the industry status and influence of Humen E-commerce continued to expand, and exchanges with e-commerce developed cities such as Hangzhou, Guangzhou and Shenzhen were more frequent, with E-commerce companies and platforms such as Alibaba, Jingdong and Vipshop. The docking is even closer. Alibaba's “100-line empowerment” SME transformation start-up meeting, the first national event in South China and even the national electric business community event was held in Humen, Dongguan E-commerce public service center settled in Humen. These all indicate that Humen's e-commerce ecosystem and industrial chain are getting better and better.

It is reported that, within the three-day period, the organizers will hold a series of theme activities in Humen nine electricity supplier park, and the establishment of Humen clothing e-commerce for the first time Quality Alliance. During the E-Commerce Festival, the 21st China (Humen) International Fashion Fair and 2016 Humen Fashion Week will be held concurrently. 19 high-quality e-commerce companies will also appear in the e-commerce area of ​​the main venue of the Humen Service Fair.

After the first two years of experience accumulation, the third Humen International E-Commerce Festival will continue to innovate in the creative innovation and contractor structure, and will combine the popular “net red economy” to hold a wonderful e-commerce network red series. In addition, the “China Textile and Apparel E-Commerce Industrial Park Development Forum” will be held for the first time, and leading figures from many well-known clothing (e-commerce) parks in Hangzhou, Guangzhou, Jiangsu, Changshu, Taian, etc., and Inner Mongolia, Nanchang, and Jinan. Representatives of e-commerce public service centers such as Xi'an, Guilin, Yinchuan and Gansu gathered in Humen to discuss the hot topic of "integration, innovation and development of e-commerce industrial park services".

Humen Nine E-commerce Park

Three days of joint performances

The third Humen International E-Commerce Festival was hosted by Dongguan Humen E-Commerce Association and received careful guidance from China Textile Industry Federation, Dongguan Municipal Bureau of Commerce and Humen Town People's Government of Dongguan. The main venue is located in Humen E-commerce Industrial Park. The sub-meeting venue is set up in Daying Clothing Electric Mall, Yifa Electric Mall, Baida International Electric Mall, Humen Yellow River Electric Mall, Humen Cross-border E-commerce Park, Yulong Commodity Electric Mall, and the world. Eight major electric business parks such as International Cloth Accessories City and Yuetong Children's Wear Electric Mall.

On the morning of November 17, the third Humen International E-Commerce Festival was grandly opened in Humen E-commerce Industrial Park. The organizers held the Baidu (Humen) Operation Center, the National University E-Commerce and E-Government Joint Lab (Dongguan Branch) Awarding Ceremony, the Humen Garment E-Commerce Quality Alliance was established, the Lema E E-commerce Cloud Platform and the Humen Garment E-commerce The supply platform and the Humen clothing e-commerce design platform are on the line.

The organizers said that from November 17th to 19th, during the three-day e-commerce festival, they will also combine the hotspots of the current e-commerce industry, namely Humen E-commerce Industrial Park, Daying Electric Mall, Fumin Fashion City. The Fumin Business Center venue held the China Textile and Apparel E-Commerce Industrial Park Development Forum, Humen E-Commerce Spring and Summer New Exchange Matchmaking Conference, Da Ying Cup Wei Shang Festival - "Looking for the Most Powerful Micro-Business" Selection Campaign, "Net Red Economy And the fashion industry" - 2016 China (Dongguan) Network Red Economic Summit Forum, Fashion Network Red Live & Brand Display Matchmaking Meeting, 2016 Cross-border E-Commerce South China Summit - Spring of manufacturing companies and other exciting activities.

In addition, the E-Commerce Festival and the 21st Humen Service Fair were held concurrently. There is an e-commerce zone at the main venue of the service fair, with a total area of ​​about 350 square meters. 19 high-quality e-commerce companies will participate in the event.

Humen established the clothing e-commerce quality alliance for the first time

At the opening ceremony, Humen Garment E-Commerce Quality Alliance was officially established and became the first quality alliance established in Dongguan E-commerce industry. In recent years, the Humen clothing e-commerce industry has not only faced the situation of increasing homogenization and increasingly fierce competition. Some gray areas on the major e-commerce platforms have also caused some merchants with high reputation and quality assurance to suffer frequent bad reviews. Various malicious complaints. In view of the current product quality certification problem that e-commerce enterprises urgently need to solve, Dongguan E-Commerce Public Service Center, together with Humen E-Commerce Association, product quality supervision department, testing organization, e-commerce enterprise and other related organizations, established the “Humen Clothing E-Commerce Quality Alliance”. Integrate all resources and strengths to improve the product quality of the Humen clothing e-commerce industry.

"The establishment of this alliance is not only for the consideration of market needs, but also for the enterprises that are very eager for the initiative." The relevant person in charge of the Humen E-commerce Association said that in mid-August this year, the association invited the leading experts of the municipal level two quality supervision departments. When Humen held two "product quality supervision" forum activities, it helped many e-commerce companies to avoid frequent quality complaints and solve the quality supervision problems encountered when products were put on the shelves. Reflects the company's desire to receive the guarantee and endorsement of quality alliance standards."

After the establishment of the Humen Apparel E-Commerce Quality Alliance, it will jointly provide relevant basic government departments, provide basic product quality standards, and explore standards for quality requirements, pricing, and services for the products of the affiliated companies; , the alliance declaration and the accession rules; the alliance will give the product a high-quality e-commerce enterprise specific official certification, improve the visibility and reputation of high-quality e-commerce enterprises, avoid unnecessary malicious complaints and slander, effectively protect the e-commerce enterprises Legitimate rights and interests; not only can provide buyers with the criteria for merchant selection on the e-commerce platform, but also help buyers to effectively select sellers with high quality and high reputation, protect consumer rights, and promote e-commerce enterprises to improve service quality and achieve The interaction between the supply and demand sides is win-win.

According to industry insiders, once the quality alliance standards of the clothing e-commerce industry can be implemented and promoted, it will play a benchmark role in the clothing e-commerce industry in Humen and even in Dongguan. Whether it is the Ministry of Commerce or the commercial departments of various provinces and cities, they attach great importance to the quality alliance standards of the industry. For example, on October 9 this year, Shen Danyang, a spokesperson for the Ministry of Commerce, said at a regular press conference that over the past year, the Ministry of Commerce has focused on the "Opinions of the State Council on Promoting the Modernization of Domestic Trade Circulation and Building a Legalized Business Environment". A number of published domestic trade industry standards related to the logistics industry have innovated a number of mature and scalable experiences and models. In the Beijing-Tianjin-Hebei region, the Yangtze River Delta, the Pearl River Delta and other regions, the “union alliance” between cities and the “pairing” between enterprises jointly promote logistics standardization, set off a wave of standards, improve the consciousness of application standards of enterprises, and achieve good economic benefits. And social benefits.

Domestic high-end park leader Humen gathers

During the E-Commerce Festival, Dongguan will welcome the high-end park development forum of China's textile and apparel industry for the first time. On the afternoon of November 17, the leading figures from Hangzhou, Guangzhou, Jiangsu, Changshu, Tai'an, and other well-known clothing (e-commerce) parks across the country and e-commerce public in Inner Mongolia, Nanchang, Jinan, Xi'an, Guilin, Yinchuan, Gansu, etc. The representatives of the service center gathered in Humen to discuss the hot topic of “integration, innovation and development of e-commerce industrial park services”.

In recent years, with the rapid development of domestic e-commerce, the construction and development of e-commerce parks in major cities with major e-commerce are becoming more and more rapid, solving the problems of traditional e-commerce being too dispersed and relatively low resource utilization efficiency, and effectively reducing scattered resources. Integration, agglomeration and development, to create a new highland of "mass entrepreneurship, innovation." As the e-commerce city next to Guangzhou and Shenzhen, the development of Dongguan Town Street E-commerce Industrial Park presents a new pattern of contending. Among them, Humen Town, which is led by Humen E-commerce Industrial Park, has nine major e-commerce parks including Da Ying Clothing Electric Mall, Yifa Electric Mall, Baida International Electric Mall and Humen Huanghe Electric Mall. The mature industrial supporting chain and the leading park management concept have become an important factor in attracting the “China Textile and Apparel E-Commerce Industrial Park Development Forum” to settle in Humen.

At the Fourth Member Congress of the China Textile Industry Federation held at the end of September this year and the first council of the fourth session, Sun Ruizhe, the new president, reiterated the new positioning of the textile industry and also raised the importance of the development of clothing e-commerce. idea. During the Humen International E-Commerce Festival, a number of heavyweight guests from the China Textile Association's circulation branch and the China Textile and Apparel E-Commerce Alliance Expert Committee will attend the event to participate in the “China Textile and Apparel E-Commerce Industry Park Development Forum”.

Net red economy + manufacturing in Dongguan

Two summit forums hit the industry event

During the third Humen International E-Commerce Festival, the 2016 China (Dongguan) Network Red Economic Summit Forum will also be held. The theme of this forum is “Net Red Economy and Fashion Industry”, focusing on the development of Internet Red IP, live broadcast, new media industry, self-media operation, etc., to discuss the future development of the network red economy, focusing on the latest development of the network red industry. Hot spot.

On the afternoon of November 18th, well-known network red experts, new media, e-commerce, live broadcast and other industry authorities, as well as business representatives and corporate leaders will gather in Humen to participate in the 2016 China (Dongguan) Network Red Economic Summit Forum to discuss The development trend and opportunities of the network red industry, the marketing trend of the mobile live broadcasting era, the network red e-commerce and marketing, the network red content and live broadcast, the network red economy how to subvert the traditional marketing promotion mode, the fashion network red content operation and the comprehensive realization of the industry and other hot spots Topics, and analyze the opportunities and market gaps in the fashion industry under important nodes, how to use the network red wind to achieve transformation and upgrading , where the future of the social economy will go, and so on.

“ Made in China ” is also a high-frequency hot search for cross-border e-commerce. Amazon and AliExpress have focused on “Made in China” companies. As one of the endorsements of "Made in China", Dongguan manufacturing including Humen clothing has become the focus of the industry.

At 13:00 on November 19th, the 3rd Humen International E-Commerce Festival Organizing Committee will hold the “2016 Cross-border E-Commerce South China Summit”. The two platforms of Amazon and AliExpress will promote the B2C (Internet + Manufacturing Plant) pilot pilot. To add fire to Dongguan's manufacturing upgrade. At that time, there will be industry leaders and ace service providers on the cross-border e-commerce development, service enhancement, and operational solutions. In addition, 10 large e-commerce and fashion, 3C and peripheral and outdoor, auto parts and home factories will be recruited. The type of enterprise performs precise matching on the spot.

Humen’s e-commerce has continued to expand its influence

The Humen e-commerce industry has developed rapidly in recent years. In 2015, Humen Town achieved 33.2 billion e-commerce transactions through a third-party platform, accounting for 1/10 of the city's total. Since 2014, the Humen International E-Commerce Festival has been held until the third session, becoming a benchmark event for the e-commerce industry. It has ushered in a new era of development in the continuous innovation.

In 2014, the first Humen International E-Commerce Festival was jointly organized by the five major e-commerce parks. As one of the series of activities of Guangdong Leisure Apparel International Purchasing Center, it attracted government departments, e-commerce companies, traditional industry enterprises, e-commerce operators, etc. Thousands of people gathered in Humen, and actively discussed, exchanged and cooperated on topics related to e-commerce development around the theme of “industrial upgrading and e-commerce first”;

In 2015, the second Humen International E-Commerce Festival, the number of e-commerce parks jointly participated increased to nine, highlighting the strong strength of Humen E-commerce Cluster, and successfully held the 2015 China Textile and Apparel E-Commerce Alliance High-end Forum, Alibaba Many exciting activities such as the Humen Advancement Project of the City and the O2O million cash voucher joint promotion activities have further strengthened the foundation of Humen as the “e-commerce town” in Dongguan and even in South China.

In 2016, the industry status and influence of “Humen E-commerce” continued to expand, and exchanges with e-commerce developed cities such as Hangzhou, Guangzhou and Shenzhen were more frequent, with E-commerce companies such as Alibaba, Jingdong and Vipshop. The docking of the platform is closer, and the international vision of the Humen e-commerce industry is constantly expanding. From the start of the first round of the Alibaba “100-line empowerment” SME transformation start-up meeting in March this year, more and more South China and even national electric business community events have chosen to settle in Humen, such as March 22 South China's first "Spring has arrived, integrity wins the world - B2B e-commerce industry ecological summit"; China's e-commerce public service alliance Secretary Lin Jie and Dongguan (Humen), Jilin and Xianning three regional e-commerce public service platform is responsible for People signed a platform to build a joint agreement; Alibaba cross-border e-commerce township operation center Humen station was formally established; "2016 data enabling double eleventh conference" and so on.

The mature practices and experience of Dongguan E-Commerce Public Service Center will be promoted from Humen to the city.

It is worth mentioning that on May 18 this year, Dongguan E-Commerce Public Service Center officially settled in Humen, Dongguan and Hangzhou have jointly signed a signing ceremony for e-commerce public service centers, relying on Hangzhou to lead the nation's e-commerce industry foundation. And the e-commerce industry chain, Dongguan E-Commerce Public Service Center, with the support and help of Hangzhou E-Commerce Public Service Center, provides a wide range of services for e-commerce companies in Humen and Dongguan, and actively connects the e-commerce providers in cities across the country. Resources help Dongguan enterprises to broaden the channels of the commercial market and better connect the advanced business frontier information between the supply and demand sides.

According to Wang Wei, director of Dongguan E-Commerce Public Service Center, on the day when the Dongguan E-Commerce Public Service Center was on the Humen line, the PC and WeChat terminals of the online platform were also launched. Up to now, the center's online video courses have exceeded 600, online live training more than 20 games, offline salon activities more than 15 games, online and offline linkage has covered 20,000 times; for example, joint Alibaba and Kai The orange e-commerce held a series of training lectures on "Orange in Humen", which allowed enterprises to learn to play the window and top exhibition of the e-commerce international station; organized the 1840 e-commerce photography base to hold the first photography salon exchange meeting, invited from Taiwan, Hangzhou and other places. The e-commerce photography coffee has ignited the enthusiasm of many people in the industry; in addition, experts and scholars from Shanghai and Hangzhou were invited to hold the China (Humen) e-commerce public service summit forum in Humen.

"On July 28th, Dongguan E-Commerce Public Service Center and Humen E-commerce Industrial Park held the 2016 Humen E-Commerce Autumn and Winter New Exchange Conference," Wang Wei said, in Dongguan City Bureau of Commerce, Dongguan E-Commerce Federation and Humen Electric Under the guidance of the Chamber of Commerce and other departments, this online and offline e-commerce linkage event detonated the passion of Humen E-commerce circle. Many high-quality clothing suppliers from Dongguan Dalang, Zhongshan and other surrounding areas gathered in Humen and became the mouth of the industry. An Internet + e-commerce event that has been passed down from ear to ear.

Wang Wei said that relying on the rich e-commerce industry atmosphere of Dongguan and Humen and the solid e-commerce industry foundation, coupled with Dongguan's strong industrial manufacturing capabilities, Dongguan E-Commerce Public Service Center has introduced Alibaba's operating agency - Dongguan Fenglin Volcano Network Technology Co., Ltd., China Textile Testing Laboratory, Alibaba Township Operation Center (Cross-border), Digital Maitong Cross-border Platform, E-Commerce Egg Creation Space, 1840 Photography Base, Yueyun Factory, Momental Training, etc. Operating agency. Next, we will use the rib center service providers, local government and university resources to hold brand promotion meetings, e-commerce salons, operation promotion sharing meetings, resource matching meetings, and various special lectures, etc., to provide e-commerce knowledge for participating merchants. Opportunities to pave the way for the government's service needs.

The relevant person in charge of the Dongguan Municipal Bureau of Commerce said that the “Dongguan E-Commerce Public Service Center” is based on the “E-Commerce Public Service Center” established by the National E-Commerce Demonstration Base, and is guided by experts from the Ministry of Commerce to cooperate with the China E-Commerce Service Alliance. And the establishment of the platform organization. As the only e-commerce public service platform in China's e-commerce service alliance, Dongguan E-Commerce Service Center will provide more and more services to e-commerce public services across the country, together with more than 300 public service centers in other cities across the country. High experience draws on and outputs. Therefore, when I chose to land in Dongguan, I chose the most perfect e-commerce industry.

Since the landing of the e-commerce public service center in Dongguan, after half a year of hard work and exploration, it has accumulated considerable public service experience and practices on the basis of clothing e-commerce. The relevant person in charge of the Dongguan Municipal Bureau of Commerce revealed that in the future, with the experience of Humen E-commerce as a pilot, through the platform and resources of the Dongguan E-Commerce Public Service Center, gradually promote the experience and practices of other towns and streets in Dongguan, and better use it to the big Among the Dongguan specialty industries such as Langmao, Houjie Furniture and Changan Mould, we will effectively promote the characteristic industries of Dongguan towns and streets to quickly and accurately catch up with the Internet + e-commerce express train to help Dongguan industry achieve transformation and upgrading in the new era of development.

Humen E-commerce

Helping the garment industry transform Internet + industry

Dongguan municipal government strongly encourage the development of electronic commerce, and will vigorously promote the "Made in Dongguan + Internet" is written convergence of the 2016 government work report, to encourage town street, parks, community and attract enterprises to strengthen and nurture the electrical professionals business, further Optimize service work for e-commerce companies and platforms. The requirements are closely related to the overall goal of “making Dongguan manufacture e-commerce wings”, giving play to the guiding role of financial support funds, guiding e-commerce enterprises to take advantage of Dongguan's source of goods, complete industrial chain and complete logistics, to identify the product market. Positioning, familiar with the market survival rules, and accelerate the integration of e-commerce development.

In 2015, the city's e-commerce transaction volume reached 339 billion yuan, a year-on-year increase of 16.9%, accounting for 10.6% of the province. At present, the city's e-commerce network business owners reached 55,000, of which more than 2,000 e-commerce service enterprises, more than 10 major network platforms, the total network business entities accounted for 14.7% of the province, the province's prefectures and cities ranked first. Dongguan has guided and promoted the towns and e-commerce associations with mature e-commerce industries such as Humen, Houjie and Dalang, and actively launched the construction of Dongguan Industrial Belt and Dongguan Pavilion on large platforms such as Alibaba, Taobao, Jingdong and Suning. Participate in the construction of “China Quality” channel and build the “One Town One Product” brand in Dongguan. As of the end of 2015, Taobao's “China Quality” channel has opened the entrance of 7 industrial belt enterprises including Humen Women's Wear, Dalang Sweater, Dongguan Toys, Dongguan Shoes, Dongguan Furniture, Dongguan Bags and Humen Children's Wear (accounting for the total entrance). 6% of the total number of enterprises in the city's “China Quality” reached 361 (accounting for about 10% of the total number of enterprises in China), and the number of enterprises settled is second only to Guangzhou, nearly three times that of Shenzhen. .

The supporting advantages of the e-commerce industry in Dongguan and the e-commerce ecosystem are accelerating. The township e-commerce industry ecology represented by Humen E-commerce has begun to take shape. At present, there are more than 8,000 enterprises and self-employed individuals engaged in e-commerce in Humen Town. In 2015, online sales through the third-party platform reached 33.2 billion yuan, a year-on-year increase of 12.5%. Humen has become a region with e-commerce development vitality in South China, and has formed a relatively mature and complete e-commerce industrial ecosystem, becoming an e-commerce cluster in South China.

Relying on the development of e-commerce, Humen garment industry is gradually shifting from the traditional production and operation mode to the Internet + clothing industry model. At present, Humen is actively promoting the “four integrations” of industry, technology, finance and cities, and strives to build a perfect e-commerce ecosystem. It is an important way to promote garment e-commerce as a boost to the transformation and upgrading of the garment industry and promote economic development. The business development environment and support system have become more and more prominent in leading and driving the transformation and upgrading of industrial clusters.