Gap Practices Omni-Channel Strategy in China

Gap Group's Gap brand recently launched a ship from store service, in conjunction with Tmall Mall to implement an all-channel strategy in China.

During the summer promotion of Tmall, Gap Tmall flagship store launched a store delivery service.

It is understood that the Gap brand Tmall flagship store has participated in this event with 57 stores in 12 cities in Mainland China. During the event, when consumers place orders at the Gap brand Tmall Mall flagship store, the system will automatically help select the nearest store or delivery warehouse for distribution, effectively improving the efficiency of cargo distribution.

In addition, consumers can also check whether there are products they like in the nearby stores through their web pages and visit stores in person to try on and buy them.

During the event, consumers can check the page for information on participating stores.

According to May Ng, head of Gap's e-commerce department, "The store delivery service not only helps consumers purchase goods from all Gap stores and distribution centers, but also enhances the efficiency of goods distribution and customer satisfaction."

It is reported that Guyi Group is always committed to creating a seamless, omni-channel shopping experience for consumers. Through the integration of comprehensive marketing channels such as physical stores, online malls and mobile clients, customers can purchase their favorite products anytime, anywhere. In order to achieve this goal, Guyue Group has been working hard to deploy an omni-channel strategy to create a first-class shopping experience by combining physical stores and digital technology platforms.

In North America, Gaichao Group is in a leading position in omnichannel marketing and has launched "ship from store", "find in store", and "reserve in store". Four services, including "order in store".

In China, Gaiyi Group will also continue to explore how to more effectively deploy the omni-channel strategy in the Chinese market and provide consumers with a better shopping experience. Since entering the Chinese market in 2010 to open stores, the Gaichao Group has simultaneously established its own e-commerce platform and has joined the leading third-party e-commerce platforms such as Tmall Mall. So far, the Gap brand has about 140 stores in China and covers all provinces in the Mainland through e-commerce channels.